Audience building and the future Creative Europe Programme [Recurs electrònic] / by Anne Bamford and Michael Wimmer
Series EENC short reportDetalles de publicación: [S.l.] European Expert Network on Culture, 2012Recursos en línea: Resumen: In the context of the preparations for the future Creative Europe Programme, which is due to replace the European Commission’s current Culture Programme (2007-2013) in the next EU financial period (2014-20), the European Expert Network on Culture (EENC) was asked to prepare a report exploring the role of audience building. This document aims to present relevant trends and examples in different cultural sectors, provide recommendations to European institutions on how to foster audience building on a European level, and identify gaps in existing information. The study has involved the analysis of 28 case studies from 12 different member states, representing a diverse sample of approaches, organisations, degree of formalisation, geographic locations and target publics, among others. (Font: Editor)| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
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e-Libro
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Centre d' Informació i Documentació del CERC Repositori digital | General | E-12_0154.pdf | 1 | Disponible | 1200120154 |
1. Background: 1.1. Objectives ; 1.2. Context and definitions ; 1.3. Methodology of the study -- 2. The European dimension -- 3. What factors influence quality audience building?: 3.1. Education ; 3.2. Outreach and accessibility ; 3.3. Partnerships ; 3.4. User engagements ; 3.5. Audience segmentation ; 3.6. Pricing ; 3.7. Geography -- 4. Types of intervention on European level: 4.1. Communication and the media ; 4.2. Research and data ; 4.3. Capacity building ; 4.4. Resources and funding ; 4.5. Structures and responsibilities -- 5. Recommendations for the future Creative Europe Programme: 5.1. Recommendations to the European Commission ; 5.2. Recommendations to national, regional and local authorities ; 5.3. Recommendations to national, regional and local authorities and to cultural institutions ; 5.4. Future research -- Appendix: Case studies
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