Exhibit labels : an interpretive approach / Beverly Serrell

Preface -- Introduction -- Part I. Overview: 1. Behind il all: a big idea ; 2. What are interpretive labels? ; 3. Types of labels in exhibitions -- Part II. Considering the audience: 4. Who Is the Audience (and What Do They Want)? ; 5. Audience fragmentation ; 6. Selecting the right reading level ; 7. The number of words ; 8. Multilingual Labels ; 9. Writing visitor-friendly labels ; 10. The label's voice: Who Is talking to Me? -- Part III. Enhancing the visitor experience: 11. Hierarchies ; 12. Modalities ; 13. Making Words and Images Work Together ; 14. Labels that ask questions ; 15. Labels for Interactive Exhibits ; 16. Digital interpretative devices -- Part IV. Tasks: 17. Getting started (and getting it done) ; 18. Evaluation during development ; 19. Typographic Design ; 20. Production and fabrication ; 21. Evaluation after opening -- Part V. Coclusions: 22. Findings from research and evaluation -- Bibliography -- Figure Credits -- Index