Co-creating games: a co-evolutionary analysis [Recurs electrònic] / John Banks and Jason Potts
In: New media society Vol. 12, no 2 (2010), p. 253-270Summary: The phenomenon of consumer co-creation is often framed in terms of whether either economic market forces or socio-cultural non-market forces ultimately dominate. We propose an alternate model of consumer co-creation in terms of co-evolution between markets and non-markets. Our model is based on a recent ethnographic study of a massively multiplayer online game through its development, release and ultimate failure, and is cast in terms of two explanatory models: multiple games and social network markets. We conclude that consumer co-creation is indeed complex, but in ways that relate to both emergent market expectations and the evolution of markets, not to the transcendence of markets. (Font: Autor)| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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e-Article
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Centre d' Informació i Documentació del CERC Repositori digital | General | E-10_0103.pdf | 1 | Available | 1200100103 |
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Abstract -- Keywords -- The co-creative gamer -- Explaining consumer co-creation (1): markets or culture -- Explaining consumer co-creation (2): co-evolution of markets and culture -- A new model of consumer co-creation? -- Notes -- References
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