Making sense of numbers: a journey of spreading the analytics culture at Tate [Recurs electrònic] / Elena Villaespesa, Tijana Tasich
Online resources: Summary: Measuring online performance has been one of the hot topics for museum online professionals in the UK. Tate was one of the participants in the Culture24’s action research project, which focused on measuring online success. All participants agreed that reporting purely on the number of visits and time spent on the website fulfilled the governmental requirements, but has not necessarily helped to evaluate online presence against institutional objectives. We realised we had to start using the large amount of available metrics in a more intelligent way. In this paper we would like to present the steps we have taken to increase the benefits that analytics can bring to other institutions and have brought to Tate, and the challenges we met on the way of spreading the analytics culture across the organisation. (Font: Autor)No physical items for this record
The start of the journey -- Analytics strategy -- Defining KPIs -- Choosing and setting up the tools -- Communication and reporting -- Testing the water: Alice in Wonderland exhibition report -- Epilogue -- References
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