The Whole picture [Recurs electrònic] : AMA Symposium 2003

Foreword -- Presentation. What’s going on with audiences and what are the implications? / Stephen Cashman ; Delegate Discussion. What’s going on with audiences and what are the implications? -- Presentation. State of the art data usage outside the arts / Sarah Denner Brown ; Delegate Discussion. What can the arts learn from business data-based marketing techniques? -- Presentation. The cultural sector and government policy – why data matters ; Delegate Discussion. What could the sector do to make data work harder and better for us in the broader policy-making process? ; Delegate Discussion. How useful are the segmentation tools already available and what is the scope for a tailored segmentation system for the arts? -- Presentation. The Quest for Knowledge ; Delegate Discussion. What do marketing practitioners need to enable them to use audience data more effectively? -- Presentation. Reclaiming Evaluation ; Delegate Discussion. How can arts organisations find a form of evaluation that is meaningful and useful, that justifies the time and money required? -- Presentation. Proving and Improving: Social Accounting ; Delegate Discussion. Social auditing: how to do it in practice? -- Presentation. Art as a means of alleviating social exclusion: does it really work? A critique of instrumental cultural policies and social impact studies in the UK ; Delegate Discussion. Claims of the positive social impacts of the arts seem not to be substantiated. What are the consequences of this and how should the sector respond? -- Presentation. Ethnography and the arts? ; Delegate Discussion. How could social anthropology and ethnography be used to measure the social impact of the arts? -- Discussion. Q&A -- Further reading & information -- Speakers Biographies -- Delegate List