Part 1: Basic issues ; 1.1 Introduction and research questions ; 1.2 Report structure ; 1.3 What does innovation mean to cultural institutions? ; 1.4 Towards a definition of innovation in cultural institutions ; 1.5 The changing environment -- Part 2: Innovation in cultural institutions: what do we know? ; 2.1 Overview ; 2.2 New technologies: how are they being used? -- Part 3: Empirical application: the case studies ; 3.1 Background to the empirical research ; A. The National Theatre ; 3.2 Innovation in the National Theatre ; 3.3 The NT Live experiment ; B. The Tate Gallery ; 3.4 Innovation in the Tate ; 3.5 The Tate Online experiment -- Part 4: Conclusions ; 4.1 Summary and wider implications ; 4.2 Conclusions -- References -- Appendix 1: an economic model of arts and cultural institutions -- Appendix 2: Econometric analyses: National Theatre -- Appendix 3: Indicators of cultural exposure and cultural value -- Appendix 4: Econometric analyses: Tate Gallery -- Appendix 5: NT postcode analysis -- About the authors -- Acknowledgements.
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