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Estimating the impact of live simulcast on theatre attendance: an application to London’s National Theatre [Recurs electrònic] / Hasan Bakhshi, Andrew Whitby
Series: Nesta working paper ; 14/04Publication details: London : NESTA, 2014Description: 18 p. : digital, fitxer PDF (5,13 Mb)Online resources: Summary: Increasingly, performing arts venues are adopting live simulcast into cinemas as a means of increasing their overall audience reach. The effect on audience numbers at performing arts venues themselves is unclear, however: simulcasting may substitute for live attendance among existing audiences, but may also promote and engage new audiences. Using data for the UK's early National Theatre (NT) Live broadcasts, Bakhshi and Throsby (2014) conclude that live broadcasts generated greater, not fewer, audiences at the National Theatre. Using a new, extensive dataset of theatre ticket transactions for multiple theatre venues across England, and over a longer time period, we conclude that National Theatre Live is likely to have in addition boosted local theatre attendance in neighbourhoods most exposed to the programme. (Font: Autor)No physical items for this record
1. Introduction -- 2. Modelling approach -- 3. Data -- 4. Panel analysis -- 5. Discussion -- 6. Conclusion -- A. A note on the sample of performing arts organisations -- B. Regression diagnostics -- References
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