Sponsoring the arts : new business strategies for the 1990s / report by Mary Allen ; case studies and directory compiled by Andrew Ward

By:

Allen, Mary

Contributor(s):

Ward, Andrew [comp.]

Series: Management guidesPublication details: London : The Economist Intelligence Unit and Business International ; New York : Business International Corp, cop. 1990Description: xi, 121 pISBN:

0850583837

Summary: Sponsorship can be used both to raise awareness of a company and to enhance its image. The main use of arts projects has been to enhance a company's identity among opinion formers, but increasingly arts sponsorship is being used to reinforce marketing strategies as well as to help recruit employees and gain their loyalty. (Font: Introducció)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Centre d' Informació i Documentació del CERC Sala	General	S 03280	1	Exclòs de préstec (Disponible)		1900004088
Book	Centre d' Informació i Documentació del CERC Sala	General	S 03279	2	Available (Disponible)		1900004376

Report financiat per IBM United Kingdom Limited

List of tables and figures -- Executive Summary -- Foreword -- 1. The sponsorship business: issues and trends -- 2. Managing sponsorship: strategy and objectives -- 3. Managing sponsorship: implementation -- 4. Assessment and evaluation -- 5. Employing consultants -- 6. Cross-border sponsorship -- Case Studies -- UK -- France -- West Germany -- The Netherlands -- Belgium -- Directory of European Sponsorship Associations -- Bibliography -- List of tables and figures

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