Sponsorship
Publication details: London : Mintel, 1988Description: 199 pSummary: In Mintel’s 1986 report on sponsorship in the UK, it was predicted that expenditure on this method of promotion would inevitably continue to grow as companies increasingly realised the contribution that i t could make to their promotional mix. This prediction has proved to be correct and there is no sign of chis growth in expenditure slowing down in the next few years. Mintel's previous report found a certain lack of professionalism being shown in some quarters of the industry, particularly in the area of evaluating the effectiveness of a sponsorship programme. One of the aims of repeating this report two years later is to discover if attitudes have changed. This report follows the same basic approach as in 1986, although Mintel has sought both to improve existing sections and to enlarge the scope of the report to include areas which were not covered in 1986. Although the scope has been slightly enlarged, the primary focus of the report is still the business of sponsorships which either originate in or are mainly aimed at consumers in this country. (Font: Introducció)| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
Centre d' Informació i Documentació del CERC | 14 Spo 88 | 1 | Available | 1900023915 |
Document no editat comercialment
Títol a la coberta: Mintel report
Introduction -- Market Overview -- Sponsorship and the Marketing Mix -- The Legal Aspects of Sponsorship -- Sports Sponsorship -- Arts Sponsorship -- Broadcast Sponsorship -- Charity and other Sponsorship -- Survey of Sponsors -- Sponsorship Agencies and Consultancies -- The Future
There are no comments on this title.
Click on an image to view it in the image viewer