Computers for arts marketing : A survey of computerized box-office systems and specialized marketing software / Prepared for the Arts Council by Michael Prochak

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OverView -- Preface -- Introduction -- Report Focus (chart) -- Using Personal Computers in the Arts -- Using Computers for Arts Marketing -- Text Processing -- Word Processors (chart) -- Box Office Systems -- Box Office Systems (chart) -- Dedicated Marketing Applications -- Databases -- Databases (chart) -- Spreadsheets -- Spreadsheets (chart) -- Presentation Systems -- Hardware Systems -- About The Author -- Appendix I. Choosing a Personal Computer System -- Appendix II. What Arts Marketing Professionals Really Want -- Appendix III. Suppliers & Contacts -- Appendix IV. Features & Functions to Demand -- When Choosing a Computerised -- Box Office System -- Glossary