The Multi-media melting pot : Marketing When the wind blows / by Richard Kilborn

By:

Kilborn, Richard

Series: Comedia series ; 36Publication details: London : Comedia, 1986Description: 117 pISBN:

0906890926

Summary: Raymond Briggs' classic anti-nuclear cartoon ''When the Wind Blows" had a tremendous impact when it appeared in 1982 in book form. Since that time the same story has been turned into a stage play, a highly acclaimed radio drama and now a feature-length animated film. This book considers the ways in which each new version exploited the resources of the different forms, looking at: • The impact different forms have upon different audiences in the nuclear debate and the role of the media in shaping public perceptions • The ways in which the cultural industries increasingly operate across different media to maximise exposure and profitability • How "When the Wind Blows" can be used as a resource in formal and informal educational frameworks. (Font: Editor)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Centre d' Informació i Documentació del CERC Magatzem	General	CD24 Kil 86	1	Exclòs de préstec		1900031493
Book	Centre d' Informació i Documentació del CERC Magatzem	General	M 1368	2	Exclòs de préstec		1900044877

Acknowledgements -- Author's note -- Preface -- 1. Fiction for a nuclear age: the Briggs phenomenon -- 2. Blowing in the wind: the original cartoon book -- 3. Nuclear drama: the stage and radio versions -- 4. The animated holocaust -- 5. Learning from WTWB -- Notes -- Publications by Raymond Briggs -- Interviews -- Bibliography

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