Making capital from culture : the corporate form of capitalist cultural production / Bill Ryan

By:

Ryan, Bill

Series: De Gruyter studies in organization ; 35Publication details: Berlin ; New York : Walter de Gruyter, 1992Description: 290 pISBN:

311012548X

Summary: This book provides o sociological, political economic perspective on the manner in which the national and transnational corporations which dominate the 20th century culture industry, organise the creative workplace in making and selling films, recordings and publications, and in the media and marketing sectors. It focuses particulary on the routine ways in which creative workers ore employed, the work they must carry out, their relations with management and the market, and the methods by which they are controlled, as they are put to work producing commodities which are likely to sell in the highly competitive and unpredictable cultural marketplace. In developing an overall picture of the "corporate form of capitalist cultural production", the book adopts an innovative approach to analysing the underlying contradictions, structures and dynamics of the culture industry, characterising its institutional foundations with concepts such as “the project team”, “the formatting of creativity”, “commercialism and professionalism”, and “making stars and styles”, “the publicity complex” and “cycles of fashion”. The book is of interest to students in the areas of sociology and organisational studies, media and cultural studies, and the theory and history of marketing. (Font: Editor)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Centre d' Informació i Documentació del CERC Sala	General	S 03180	1	Available (Disponible)		1900126890

1. Towards a Sociology of Culture: The Corporations of Culture and the Production and Circulation of Cultural Commodities -- 2. The Contradictions of the Cultural Commodity -- 3. The Production and Circulation of Cultural Commodities: A Sectoral Analysis of the Culture Industry -- 4. The Corporate Organisation of Cultural Production: The Creative Stage and the Project Team -- 5. Rationalising the Creative Stage of Production: The Formatting of Creativity -- 6. Rationalising the Cultural Marketplace: The Marketing of Cultural Commodities and the Making of Stars and Styles -- 7. Rationalising the Cultural Marketplace: The Publicity Complex and the Cycles of Fashion -- 8. A Postscript -- References -- Index

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