Guidelines for marqueting to disabled audiences / [Annie Delin and Elspeth Morrison]

By:

Delin, Annie

Contributor(s):

Publication details: London : Arts Council of England, 1995Edition: 2nd ed. revised and updatedDescription: 80 pISBN:

0728707012

Summary: It’s recognised that early experiences of the arts shape vocations and that arts events broaden perspectives, stimulate and challenge. For most people, the decision to be exposed to the experience of an arts event is a simple one. You go, because you choose to go. Providing that choice to people with disabilities is the issue of this guide. It is intended to be practical, covering actions which are within reach of marketing officers and their departments. How to identify this audience, how to reach them and how to provide what they want is the key advice contained here. There are many background issues and areas of knowledge which you will need to become familiar with if you are to provide a service to your new audience. This information is detailed in appendices. But the guide also seeks to show that exploring the definition of access in its fullest meaning makes good marketing sense. Here is an untapped market which involves many families and social groups. Here is that dreamed-of opportunity - more than three million people waiting to be sold to. A new market, and a practical guide and reference book on how to reach it. (Font: Introducció)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Centre d' Informació i Documentació del CERC Sala	General	S 03217	1	Available (Disponible)		1900029108

Introduction -- The benefits of marketing to disabled audiences -- True life stories: disabled people explain -- The factual basis -- The principles of marketing to disabled audiences -- Bridge the gulf: how to let disabled people know you are there -- New marketing avenues -- Providing information: an access leaflet -- Use of language -- Bigger and better: communicating in different formats -- Case studies: successes and discoveries -- Conclusion -- Appendices: 1. What kind of things do people need? ; 2. What gadgets and assistance exist? ; 3. What use can you make of your existing technology? ; 4. Places to go foradvice and information on technology ;.5 The venue ; 6. Access audits and surveys ; 7. Where to go for money for adaptations ; 8. Using sign language and audio description to attract an audience ; 9. Disability equality training ; 10. Further information ; 11. Bibliography

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