The Theatre industry : Subsidy, profit & the search for new audiences / John Pick

By:

Pick, John

Series: Comedia's media and communications industry profile seriesPublication details: London : Comedia, 1985Description: 55 pISBN:

0906890578

Summary: This report describes the major developments that have determined the current shape of both the commercial and state-subsidised theatre and its audience. It looks at the cost structures of West End, provincial repertory and subsidised material and regional theatres and using case studies, it analyses several, successful innovations in pricing and marketing strategies. It also looks at the construction of a new theatre in London and how the money for this project has been raised. Each of the case studies throws light on the new opportunities available for theatres. (Font: Editor)

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Centre d' Informació i Documentació del CERC	ET Pic 85	1	Available		1900034986

1. Political economy: 1.1. History ; 1. 2. Subsidy and its Effects -- 2. Issues: 2.1. Inflated Administrative Costs ; 2.2. Overproduction of theatre’s raw material ; 2.3. The production bottlenecks ; 2.4. Marketing the Play -- 3. Case studies: 3.1. The Venue ; 3.2. Theatre Prices ; 3.3. Theatre Attendances -- 4. Development of the Industry -- 5. List of theatre addresses

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