Members matter : making the most of membership schemes in the arts / Crispin Raymond

By:

Raymond, Crispin

Contributor(s):

Publication details: London : Arts Council of Great Britain, 1992Description: 60 pISBN:

0728706385

Summary: Membership schemes offer a significant opportunity for many arts organisations. The arts always need patrons in at least one sense of the word: patrons as attenders, or patrons as donors. Carefully thought out and well run membership schemes encourage patronage in either, or both, of these senses. For the arts, members matter-and in the 1990s more than ever. The main purpose of this book is to provide practical guidelines for setting up membership schemes in the arts. It outlines possible objectives for membership schemes and looks at how to market them, manage them and maintain them effectively. A section is also included on how to revitalise existing schemes which may be failing to live up to expectations. (Font: Editor)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Centre d' Informació i Documentació del CERC Sala	General	S 03128	1	Available (Disponible)		1900106618

Using this Book -- I. Defining a Membership Scheme: 1. What is a Membership Scheme? ; 2. What is a Membership Scheme NOT? -- II. Designing a Membership Scheme: 1. Deciding Objectives ; 2. Choosing Benefits ; 3. Picking Names ; 4. Preparing Print ; 5. Clarifying Finances -- III. Selling a Membership Scheme: 1. Identifying Target Markers ; 2. Fixing Fees ; 3. Selecting Selling Methods ; 4 Allocating Responsibilities ; 5. Setting Sales Targets -- IV. Maintaining a Membership Scheme: 1. Delivering Benefits ; 2. Monitoring Progress ; 3. Maximising Renewals -- V. Revitalising a Membership Scheme: 1. Diagnosing Problems ; 2. Finding Solutions -- Conclusion -- References & Further Reading -- Index

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