Events management : an integrated and practical approach / Razaq Raj, Paul Walters, Tahir Rashid

By:

Raj, Razaq

Contributor(s):

Publication details: Los Angeles : SAGE, 2009Edition: 1st edDescription: 250 pISBN:

9781412923354

Summary: Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including: - equipment and design, - planning, - marketing and PR, - terminology, - legislation, - finance and budgeting, - technology, - sponsorship, - logistics, - the role of events tourism. Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals. (Font: Editor)

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Centre d' Informació i Documentació del CERC Sala	General	S 01234	1	Available		1900146447

1. Introduction -- 2. Types of events -- 3. Planning for festivals, conferenes and events -- 4. International and legal requirements for event organisers -- 5. Human resource management -- 6. Events tourism -- 7. The marketing process -- 8. Integrated marketing communications and public relations -- 9. Event sponsorship -- 10. The role of finance as a resource -- 11. The importance of fundraising and other sources of finance -- 12. Costing and pricing strategies -- 13. Capital investment decisions -- 14. Event logistics - an integrated approach -- 15. Events production and equipment design -- 16. Lights and associated equipment in common usage at venues and events -- References -- Index

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer