Twitter for museums : strategies and tactics for success : a collection of essays
Detalles de publicación: Edinburgh : Museumsetc, cop. 2010Descripción: 409 pISBN:- 9780956194367
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libro | Centre d' Informació i Documentació del CERC Sala | General | S 00490 | 1 | Disponible | 1900132389 |
Part 1: Setup & use: Why use Twitter? / Kaia Landon ; Who uses Twitter? / Caroline Wallis ; Making the case for Twitter / Peter Davies ; Twitter and your organisation / Elizabeth P. Stewart ; Starting out with Twitter / Dan Zambonini ; What to tweet about / Laurence Hill ; Adding images, audio and video / Wendy White ; Using twitter for research / Beck Tench ; The public relations opportunity / Wendy White ; Using third-party applications / Alyssa Gardina ; Measuring, analysing and reporting / Dana Allen-Greil ; Using multiple Twitter accounts / Dan Zambonini ; Developing a social media strategy / Elizabeth P. Stewart -- Part 2. Case studies: Fabrica / Laurence Hill ; Mesa Historical Society / Kaia Landon ; The Migration Museum / Catherine Manning ; Museu Picasso / Conxa Rodà ; National Museum of American History / Dana Allen-Greil ; The National Trust Debbie Smith ; Confessions of a Long Tail Visionary / Jeff Gates ; Clearing the Path for Sisyphus / Jeff Gates ; Tate / Katy Beale ; United States Holocaust Memorial Museum / David Klevan ; The Experience of YuffyMOH / Shona Carnall ; Developing a Twitter-Based Project / Peter Davies -- Editorial advisory board -- About the authors
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