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Crowdsourcing for dummies / by David Alan Grier

By: Series: For DummiesPublication details: Chichester : John Wiley & Sons, 2013Edition: 1st edDescription: xiv, 364 pISBN:
  • 9781119940401
Summary: Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting. (Font: Editor)
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Centre d' Informació i Documentació del CERC Sala General S 01126 1 Available 1900168616

Introduction -- Part I. Understanding Crowdsourcing Basics ; 1. People Power: Getting a Feel for Crowdsourcing ; 2. Getting to Know the Forms of Crowdsourcing and Crowdmarkets ; 3. Infiltrating the Crowd ; 4. Joining the Crowdforce -- Part II. Looking at the Different Forms of Crowdsourcing: 5. Creating Crowdcontests ; 6. Raising Money with Crowdfunding ; 7. Making Use of Macrotasks ; 8. Managing with Microtasks ; 9. Combining the Intelligence of Self-Organised Crowds -- Part III. Building Skill: 10. Engaging the Crowd with Your Project ; 11. Instructing the Crowd ; 12. Crowdsourcing with Social Media ; 13. Picking Your Platform ; 14. Managing Your Crowd ; 15. Learning on the Job -- Part IV. Getting All You Can Get from the Crowd: 16. Combining Microtasks and Preparing Workflow ; 17. Crowd Reporting: Using the Crowd to Gather Information and News ; 18. Initiating Innovation ; 19. Preparing Your Organisation -- Part V. The Part of Tens: 20. Following the Future of Crowdsourcing: Ten (Or So) Websites to Watch ; 21. Ten Best Practices to Adopt ; 22. Ten Success Stories ; 23. Ten Crowdsourcing Blunders to Avoid -- Index

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