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Reaching and responding to the audience / edited by Cinnamon Catlin-Legutko and Stacy Klingler

Contributor(s): Series: Small museum toolkit ; 4Publication details: Lanham : Altamira, cop. 2012Description: xiii, 174 pISBN:
  • 9780759113381 (paperback)
Summary: Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more. (Font: Editor)
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Centre d' Informació i Documentació del CERC Sala General S 01434 1 Available 1900175560

Editors' Note -- Preface / Bob Beatty -- 1. Start Spreading the News: Marketing and Communication / Kara Edie -- 2. In Lieu of Mind Reading: Visitor Studies and Evaluation / Stacy Klingler, Conny Graft -- 3. Like a Good Neighbor: Community Advocacy for Small Museums / Barbara B. Walden -- 4. Accessibility Is for Everyone / Kat Burkhart -- 5. Good Visitor Service, or “Put Down the Pencil and Put on a Smile!” / Tamara Hemmerlein -- 6. New Roles for Small Museums / Candace Tangorra Matelic -- Bibliography -- Index -- About the Contributors

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