The Creative economy / John Howkins

By:

Howkins, John

Publication details: London : Penguin, 2013Edition: 2nd edDescription: xii, 280 pISBN:

9780141977034

Summary: Creativity is fun. It is also the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this extensively updated edition of his acclaimed book, leading expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself: be unique; Own your ideas: understand copyright and patents; If you can't find the right network, start it; Learn endlessly: borrow, reinvent and recycle; Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay. (Font: Editor)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Centre d' Informació i Documentació del CERC Sala	General	S 01350	1	Available		1900174518

1. When Orcs Walked Across Oxford Circus -- 2. The Tripod -- 3. The First Talent-- 4. Where Ideas Take Root -- 5. Managing Ideas -- 6. Owning Ideas -- 7. Search, Learn, Mix and Share -- 8. Heartlands: Art, Design, Media and Innovation -- 9. Cities: The Spaces In-between -- 10. My Brain, My Asset -- Notes -- Bibliography -- Acknowledgments -- Index

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