Spain's nation branding project Marca España and its cultural policy: the economic and political instrumentalization of a homogeneous and simplified cultural image (Registro nro. 37186)
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| Campo de control de longitud fija | 02426naa a2200217 a 4500 |
| 001 - NÚMERO DE CONTROL | |
| Campo de control | vtls000011087 |
| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL | |
| Campo de control | ES-BaOER |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| Campo de control | 20210630123859.0 |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA | |
| Campo de control de longitud fija | cr ||| ||||| |
| 008 - CAMPO FIJO DE DESCRIPCIÓN FIJA--INFORMACIÓN GENERAL | |
| Campo de control de longitud fija | 140228s2014 spc|||||s 0|| ||spa|d |
| 024 ## - OTROS IDENTIFICADORES | |
| Número o código normalizado | DOI: 10.1080/10286632.2013.877456 |
| 040 ## - FUENTE DE CATALOGACIÓN | |
| Agencia de catalogación original | ES-BaOER |
| Idioma de catalogación | cat |
| Agencia que realiza la transcripción | ES-BaOER |
| 100 1# - ENCABEZAMIENTO PRINCIPAL--NOMBRE PERSONAL | |
| Nombre de persona | Rius, Joaquim |
| 9 (RLIN) | 1183 |
| 245 10 - MENCIÓN DE TÍTULO | |
| Título | Spain's nation branding project Marca España and its cultural policy: the economic and political instrumentalization of a homogeneous and simplified cultural image |
| Medio físico | [Recurs electrònic] / |
| Mención de responsabilidad, etc. | Joaquim Rius Ulldemolins and Mariano Martín Zamorano |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | 21 p. : digital, fitxer PDF (302,73) |
| 520 ## - RESUMEN, ETC. | |
| Nota de sumario, etc. | Cultural diplomacy is being increasingly considered the medium in which nation states can instrumentalize their cultural production and accomplish soft power goals. Analysts have repeatedly underlined the importance of culture in place branding in globalized economies, where culture can singularize products and assign them greater value. Both foreign and cultural policy have made the international projection of cultural industries a strategic goal, and this has simultaneously transformed the goals and networks of these policies. Although the literature addresses this phenomenon, certain effects of brand policy-making have become evident and require further attention: the simplification of cultural diversity, the elimination of non-coherent characteristics within brands and the limitation of internal dissension and participation. In this paper, Spain's nation branding project Marca España (Spain Brand) is critically analysed as a process of economic and political instrumentalization conducted by large companies who promote a simplified and homogeneous image of national culture. (Font: Autor) |
| 595 ## - NOTA DE SUMARIO (LOCAL CIDOC) | |
| Sumario | Introduction: from place branding to nation branding -- Cultural and identity diversity in Spain -- Public diplomacy and the instrumentalization of culture -- The Marca España project: origin and programmatic content -- Marca España: the actors' network and intra-elite consensus -- Marca España: the promotion of a homogeneous cultural image -- Economic and politic instrumentalization of culture in nation branding -- Conclusions -- References |
| 700 1# - ENCABEZAMIENTO SECUNDARIO--NOMBRE PERSONAL | |
| Nombre de persona | Martín Zamorano, Mariano |
| 9 (RLIN) | 3173 |
| 773 0# - ENTRADA DE DOCUMENTO FUENTE | |
| Subcampo de control | nnas |
| Número de control del registro | vtls000011380 |
| Título | International journal of cultural policy, |
| Información relacionada | Prepublicat (17 Jan. 2014) |
| ISSN | 1477-2833 |
| 942 ## - ENTRADA PARA ELEMENTOS AGREGADOS (KOHA) | |
| Koha tipo de item | e-Artículo |
| Restricciones de uso | Koha Colección | Localización (Biblioteca) | Sublocalización o Colección (subbiblioteca) | Localización en estanterías | Fecha de adquisición | Fuente de adquisición | Koha signatura completa | Identificador uniforme del recurso | Koha tipo de item |
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| Accés restringit | General | Centre d' Informació i Documentació del CERC | Centre d' Informació i Documentació del CERC | Repositori digital | 16/10/2017 | D | E140018 | http://cercles.diba.cat/documentsdigitals/pdf/E140018.pdf | e-Artículo |