Behaviour and attitude: the Theatre Talks method as audience development (Registro nro. 37220)
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| 000 -CABECERA | |
|---|---|
| Campo de control de longitud fija | 01938naa a2200205 a 4500 |
| 001 - NÚMERO DE CONTROL | |
| Campo de control | vtls000011279 |
| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL | |
| Campo de control | ES-BaOER |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| Campo de control | 20210630123901.0 |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA | |
| Campo de control de longitud fija | cr ||| ||||| |
| 008 - CAMPO FIJO DE DESCRIPCIÓN FIJA--INFORMACIÓN GENERAL | |
| Campo de control de longitud fija | 141124s2014 uk |||||s 0|| ||eng|d |
| 024 ## - OTROS IDENTIFICADORES | |
| Número o código normalizado | DOI: 10.1080/10286632.2014.904299 |
| 040 ## - FUENTE DE CATALOGACIÓN | |
| Agencia de catalogación original | ES-BaOER |
| Idioma de catalogación | cat |
| Agencia que realiza la transcripción | ES-BaOER |
| 100 ## - ENCABEZAMIENTO PRINCIPAL--NOMBRE PERSONAL | |
| Nombre de persona | Hansen, Louise Ejgod |
| 9 (RLIN) | 3275 |
| 245 1# - MENCIÓN DE TÍTULO | |
| Título | Behaviour and attitude: the Theatre Talks method as audience development |
| Medio físico | [Recurs electrònic] / |
| Mención de responsabilidad, etc. | L.E. Hansen |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | 17 p. : digital, fitxer PDF (199,92 Kb) |
| 520 ## - RESUMEN, ETC. | |
| Nota de sumario, etc. | This article analyses the result of an audience development project based on the method known as 'Theatre Talks', which places emphasis on the experience of theatrical events rather than on marketing or communication tools. This approach also questions some of the fundamental understandings of audience development, mainly the division between product-led and target-led audience development as they are conceived by Kawashima. The analysis of the results of the Theatre Talks project is based on an analytical framework combining Kawashima's typology of audience development methods with Sheth and Frazier's point about looking at attitude as well as behaviour when approaching both attenders and non-attenders. Within this frame, the article demonstrates how the Theatre Talks method can succeed in challenging the way in which very different groups of participants experience theatre. (Font: Autor) |
| 595 ## - NOTA DE SUMARIO (LOCAL CIDOC) | |
| Sumario | The method -- The theatrical event in focus -- Types of audience development -- Attitude and behaviour -- Towards an experience-based approach -- Theatre Talks as extended marketing -- Theatre Talks as audience education -- Theatre Talks as taste cultivation -- Theatre Talks as an outreach activity -- Conclusion -- Notes -- References |
| 773 0# - ENTRADA DE DOCUMENTO FUENTE | |
| Subcampo de control | nnas |
| Número de control del registro | vtls000011380 |
| Título | International journal of cultural policy, |
| Información relacionada | Published online: 10 Apr 2014 |
| ISSN | 1477-2833 |
| 942 ## - ENTRADA PARA ELEMENTOS AGREGADOS (KOHA) | |
| Koha tipo de item | e-Artículo |
| Restricciones de uso | Koha Colección | Localización (Biblioteca) | Sublocalización o Colección (subbiblioteca) | Localización en estanterías | Fecha de adquisición | Koha signatura completa | Identificador uniforme del recurso | Koha tipo de item |
|---|---|---|---|---|---|---|---|---|
| Accés restringit | General | Centre d' Informació i Documentació del CERC | Centre d' Informació i Documentació del CERC | Repositori digital | 11/09/2015 | E140144.pdf | http://cercles.diba.cat/documentsdigitals/pdf/E140144.pdf | e-Artículo |