Detalles MARC
| 000 -CABECERA |
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| Campo de control de longitud fija |
03357nmm a2200301 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| Campo de control |
vtls000009875 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| Campo de control |
ES-BaOER |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| Campo de control |
20210611150434.0 |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA |
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| Campo de control de longitud fija |
c||||| |
| 008 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA |
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| Campo de control de longitud fija |
130626s2009 xx |||||| 0|| ||eng|d |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control del sistema |
0009-87560 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador de origen |
ES-BaOER |
| Lengua de catalogación |
cat |
| Centro transcriptor |
ES-BaOER |
| 100 1# - PUNTO DE ACCESO PRINCIPAL - NOMBRE DE PERSONA |
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| Nombre de persona |
Bree, Marc van |
| 9 (RLIN) |
4831 |
| 245 10 - MENCIÓN DE TÍTULO |
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| Título |
Orchestras and new media: a complete guide |
| Tipo de material |
[Recurs electrònic] / |
| Mención de responsabilidad etc. |
Marc van Bree |
| 256 ## - CARACTERÍSTICAS DEL ARCHIVO DE ORDENADOR |
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| Características del archivo de ordenador |
Dades |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Lugar de publicación distribución etc. |
[S.l.] : |
| Nombre del editor distribuidor etc. |
L'autor, |
| Fecha de publicación distribución etc. |
2009 |
| 520 ## - NOTA DE RESUMEN |
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| Resumen |
Smart companies will get out of the way and help the inevitable to happen sooner. <br/>That’s thesis number 57 from the Cluetrain Manifesto, a book that proclaimed the end of business as usual. Orchestras, just like thousands of commercial and nonprofit organizations around the country, have generally been slow or reluctant to adapt to the changing media landscape. <br/>The changes we have seen are not simply hyped-up fads. Sure, Friendster is a goner, MySpace is losing its grip and even Facebook will likely disappear when something newer and flashier comes along. But as Amanda Maurer, the Chicago Tribune’s social media producer, wrote on her blog, “it’s not the sites we use—but the techniques, ideas and skills that allow us to be successful.”<br/>So what’s an orchestra to do? The following guide describes the current environment and outlines the strategies, tactics and tools you need to put together a new media communications plan for your organization. (Font: Introducció) |
| 538 ## - NOTA DE DETALLES DEL SISTEMA |
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| Nota de detalles del sistema |
Dades en format PDF |
|
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| Nota de detalles del sistema |
Requeriments del sistema per a PC i Apple Macintosh: navegador WWW Microsoft Internet Explorer o Netscape; lector Adobe Acrobat Reader |
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| Nota de detalles del sistema |
Modalitat d'accés: World Wide Web |
| 595 8# - Sumario |
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| Sumario |
Introduction -- The changing print environment and the New Media Revolution: Arts proliferation and participation ; Art in print, in proportion ; Art in print, in decline ; Shifting priorities ; New media revolution -- The Starter Kit: Monitoring the scene -- Blogs: Introduction ; Why should our organization blog? ; How does our organization connect with blogs and their authors? ; Podcasts -- Social Networking: Introduction ; How has social networking changed our communications? ; Word-of-mouth ; Facebook ; Other social networks ; LinkedIn -- Tools of the trade: Tagging ; Twitter ; YouTube ; Flickr ; Wikipedia ; Last.fm ; Yelp ; Second Life ; The Tipping Point ; The Long Tail -- Adapting Press Materials: Online press room ; Different audiences, different approaches ; The social media release -- Measuring Results: What to measure? ; Interest ; Attitude ; Action ; How to measure? ; Case Study -- A SWOT Analysis of Orchestras and New Media: Strengths ; Weaknesses ; Opportunities ; Threats ; Next steps -- A Brief Case Study: Chicago Symphony Orchestra: Measuring results from Facebook ; Interest ; Attitude ; Action -- A Brief Case Study: London Symphony Orchestra: A complete social media approach ; References -- Appendix A: Glossary of Terms |
| 856 41 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
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| Identificador Uniforme del Recurso (URI) |
<a href="http://mcmvanbree.com/orchestras_and_new_media.pdf">http://mcmvanbree.com/orchestras_and_new_media.pdf</a> |
| 942 ## - ENTRADA PARA ELEMENTOS AGREGADOS (KOHA) |
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| Koha [por defecto] tipo de item |
e-Libro |
| Fuente de clasificación o esquema de ordenación en estanterías |
Universal Decimal Classification |
