Guidelines for marqueting to disabled audiences / (Registro nro. 40055)
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| 000 -CABECERA | |
|---|---|
| Campo de control de longitud fija | 02718nam a2200229 a 4500 |
| 001 - NÚMERO DE CONTROL | |
| Campo de control | vtls000001829 |
| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL | |
| Campo de control | ES-BaOER |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| Campo de control | 20181016151358.0 |
| 008 - CAMPO FIJO DE DESCRIPCIÓN FIJA--INFORMACIÓN GENERAL | |
| Campo de control de longitud fija | 130626s1995 xxk|||||| 0|| ||eng|d |
| 020 ## - ISBN (INTERNATIONAL STANDARD BOOK NUMBER) | |
| ISBN | 0728707012 |
| 040 ## - FUENTE DE CATALOGACIÓN | |
| Agencia de catalogación original | ES-BaOER |
| Idioma de catalogación | cat |
| Agencia que realiza la transcripción | ES-BaOER |
| 100 1# - ENCABEZAMIENTO PRINCIPAL--NOMBRE PERSONAL | |
| Nombre de persona | Delin, Annie |
| 9 (RLIN) | 7744 |
| 245 10 - MENCIÓN DE TÍTULO | |
| Título | Guidelines for marqueting to disabled audiences / |
| Mención de responsabilidad, etc. | [Annie Delin and Elspeth Morrison] |
| 250 ## - MENCIÓN DE EDICIÓN | |
| Mención de edición | 2nd ed. revised and updated |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | London : |
| Nombre del editor, distribuidor, etc. | Arts Council of England, |
| Fecha de publicación, distribución, etc. | 1995 |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | 80 p. |
| 520 ## - RESUMEN | |
| Resumen | It’s recognised that early experiences of the arts shape vocations and that arts events broaden perspectives, stimulate and challenge. For most people, the decision to be exposed to the experience of an arts event is a simple one. You go, because you choose to go.<br/><br/>Providing that choice to people with disabilities is the issue of this guide. It is intended to be practical, covering actions which are within reach of marketing officers and their departments. How to identify this audience, how to reach them and how to provide what they want is the key advice contained here.<br/><br/>There are many background issues and areas of knowledge which you will need to become familiar with if you are to provide a service to your new audience. This information is detailed in appendices.<br/><br/>But the guide also seeks to show that exploring the definition of access in its fullest meaning makes good marketing sense. Here is an untapped market which involves many families and social groups. Here is that dreamed-of opportunity - more than three million people waiting to be sold to. A new market, and a practical guide and reference book on how to reach it. (Font: Introducció) |
| 595 ## - SUMARIO | |
| Sumario | Introduction -- The benefits of marketing to disabled audiences -- True life stories: disabled people explain -- The factual basis -- The principles of marketing to disabled audiences -- Bridge the gulf: how to let disabled people know you are there -- New marketing avenues -- Providing information: an access leaflet -- Use of language -- Bigger and better: communicating in different formats -- Case studies: successes and discoveries -- Conclusion -- Appendices: 1. What kind of things do people need? ; 2. What gadgets and assistance exist? ; 3. What use can you make of your existing technology? ; 4. Places to go foradvice and information on technology ;.5 The venue ; 6. Access audits and surveys ; 7. Where to go for money for adaptations ; 8. Using sign language and audio description to attract an audience ; 9. Disability equality training ; 10. Further information ; 11. Bibliography |
| 700 1# - ENCABEZAMIENTO SECUNDARIO--NOMBRE PERSONAL | |
| Nombre de persona | Morrison, Elspeth |
| 9 (RLIN) | 7745 |
| 710 2# - ENCABEZAMIENTO SECUNDARIO--NOMBRE CORPORATIVO | |
| Nombre corporativo o de jurisdicción como elemento de entrada | Arts Council of England |
| 9 (RLIN) | 174 |
| 942 ## - ELEMENTOS KOHA | |
| Koha tipo de item | Libro |
| Localización en estanterías | Fecha de adquisición | Suprimido | Perdido | Estropeado | Restricciones de uso | No se presta | Koha Colección | Localización (Biblioteca) | Sublocalización o Colección (subbiblioteca) | Fuente de adquisición | Koha préstamos (veces que ha sido prestado) | Koha signatura completa | Código de barras | Koha Fecha de último uso | Número de ejemplar | Precio efectivo desde | Koha tipo de item |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 40055 | 40055 | ||||||||||||||||
| Sala | 11/09/2015 | Disponible | Disponible | General | Centre d' Informació i Documentació del CERC | Centre d' Informació i Documentació del CERC | C | S 03217 | 1900029108 | 11/09/2015 | 1 | 11/09/2015 | Libro |