Arts marketing insights : (Registro nro. 43470)
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| 000 -CABECERA | |
|---|---|
| Campo de control de longitud fija | 03151nam a2200229 a 4500 |
| 001 - NÚMERO DE CONTROL | |
| Campo de control | vtls000008260 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL | |
| Campo de control | ES-BaOER |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| Campo de control | 20160520082346.0 |
| 008 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA | |
| Campo de control de longitud fija | 130626s2007 xxk|||||| 0|| ||eng|d |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS (ISBN) | |
| Número Internacional Normalizado para Libros (ISBN) | 9780787978440 |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA | |
| Número de control del sistema | 0008-26060 |
| 040 ## - FUENTE DE LA CATALOGACIÓN | |
| Centro catalogador de origen | ES-BaOER |
| Lengua de catalogación | cat |
| Centro transcriptor | ES-BaOER |
| 100 1# - PUNTO DE ACCESO PRINCIPAL - NOMBRE DE PERSONA | |
| Nombre de persona | Scheff, Joanne |
| 9 (RLIN) | 10860 |
| 245 10 - MENCIÓN DE TÍTULO | |
| Título | Arts marketing insights : |
| Resto del título | the dynamics of building and retaining performing arts audiences / |
| Mención de responsabilidad etc. | Joanne Scheff Bernstein |
| 250 ## - MENCIÓN DE EDICIÓN | |
| Mención de edición | 1rst ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Lugar de publicación distribución etc. | San Francisco : |
| Nombre del editor distribuidor etc. | Jossey-Bass, |
| Fecha de publicación distribución etc. | 2007 |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | XX, 294 p. |
| 520 ## - NOTA DE RESUMEN | |
| Resumen | Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries. (Font: Editor) |
| 595 ## - Sumario | |
| Sumario | Foreword / Philip Kotler -- Introduction -- The author -- Prologue -- 1. The State of the Performing Arts Attendance and the State of Marketing -- 2. Exploring Characteristics of Current and Potential Performing Arts Audiences -- 3. Understanding the Consumer Mind-Set -- 4. Planning Strategy and Applying the Strategic Marketing Process -- 5. Using Strategic Marketing to Define, Deliver, and Communicate Value -- 6. Delivering Value Through Pricing Strategies -- 7. Conducting and Using Market Research -- 8. Leveraging the Internet and E-mail Marketing -- 9. Identifying and Capitalizing on Brand Identity -- 10. Building Loyalty: Subscriptions and Beyond -- 11. Valuing the Single Ticket Buyer -- 12. Focusing on the Customer Experience and Delivering Great Customer Service -- Epilogue -- Notes -- Index |
| 942 ## - ENTRADA PARA ELEMENTOS AGREGADOS (KOHA) | |
| Koha [por defecto] tipo de item | Libro |
| Suprimido | Estado de pérdida | Estropeado | No para préstamo | Código de colección | Localización permanente | Localización actual | Localización en estanterías | Fecha de adquisición | Préstamos totales | Signatura completa | Código de barras | Fecha última consulta | Número de ejemplar | Fecha del precio de reemplazo | Tipo de item de Koha |
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| Disponible | General | Centre d' Informació i Documentació del CERC | Centre d' Informació i Documentació del CERC | Sala | 11/09/2015 | S 01372 | 1900126920 | 11/09/2015 | 1 | 11/09/2015 | Libro |