Detalles MARC
| 000 -CABECERA |
|---|
| Campo de control de longitud fija |
03377nam a2200241 a 4500 |
| 001 - NÚMERO DE CONTROL |
|---|
| Campo de control |
vtls000011052 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
|---|
| Campo de control |
ES-BaOER |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
|---|
| Campo de control |
20160331122803.0 |
| 008 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA |
|---|
| Campo de control de longitud fija |
140110s2013 xxu| |r 0|| ||eng|d |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS (ISBN) |
|---|
| Número Internacional Normalizado para Libros (ISBN) |
9780814743508 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
|---|
| Centro catalogador de origen |
ES-BaOER |
| Lengua de catalogación |
cat |
| Centro transcriptor |
ES-BaOER |
| 100 1# - PUNTO DE ACCESO PRINCIPAL - NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Jenkins, Henry |
| 9 (RLIN) |
1454 |
| 245 1# - MENCIÓN DE TÍTULO |
|---|
| Título |
Spreadable media : |
| Resto del título |
creating value and meaning in a networked culture / |
| Mención de responsabilidad etc. |
Henry Jenkins, Sam Ford, and Joshua Green |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Lugar de publicación distribución etc. |
New York : |
| Nombre del editor distribuidor etc. |
New York University Press, |
| Fecha de publicación distribución etc. |
cop. 2013 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xv, 351 p. |
| 520 ## - NOTA DE RESUMEN |
|---|
| Resumen |
Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but “spreadability” describes the ways content travels through social media. Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others—from both the U.S. and around the world—the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life. (Font: Editor) |
| 595 ## - Sumario |
|---|
| Sumario |
Acknowledgements -- How to read this book -- Introduction: Why media spreads -- 1. Where web 2.0 went wrong -- 2. Reappraising the residual -- 3. The value of media engagement -- 4. What constitutes meaningful participation? -- 5. Designing for spreadability -- 6. Courting supporters for independent media -- 7. Thinking transnationally -- Conclusion -- Notes -- References -- Index -- About the authors |
| 700 1# - PUNTO DE ACCESO ADICIONAL - NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Ford, Sam |
| 9 (RLIN) |
3133 |
|
|---|
| Nombre de persona |
Green, Joshua |
| 9 (RLIN) |
1817 |
| 856 42 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Nota pública |
|
| Identificador Uniforme del Recurso (URI) |
<a href="http://spreadablemedia.org/">http://spreadablemedia.org/</a> |
| 942 ## - ENTRADA PARA ELEMENTOS AGREGADOS (KOHA) |
|---|
| Koha [por defecto] tipo de item |
Libro |
