Creative arts marketing / (Record no. 45378)
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| 000 -CABECERA | |
|---|---|
| Campo de control de longitud fija | 02264nam a2200217 a 4500 |
| 001 - NÚMERO DE CONTROL | |
| Campo de control | avtls000007315 |
| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL | |
| Campo de control | ES-BaOER |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN | |
| Campo de control | 20180620081928.0 |
| 008 - CAMPO FIJO DE DESCRIPCIÓN FIJA--INFORMACIÓN GENERAL | |
| Campo de control de longitud fija | 130626s2003 xxk|||||| 0|| ||eng|d |
| 020 ## - ISBN (INTERNATIONAL STANDARD BOOK NUMBER) | |
| ISBN | 0750657375 |
| 040 ## - FUENTE DE CATALOGACIÓN | |
| Agencia de catalogación original | ES-BaOER |
| Idioma de catalogación | cat |
| Agencia que realiza la transcripción | ES-BaOER |
| 999 ## - NÚMEROS DE CONTROL DEL SISTEMA (KOHA) | |
| Koha biblionumber | 45378 |
| Koha biblioitemnumber | 45378 |
| 245 10 - MENCIÓN DE TÍTULO | |
| Título | Creative arts marketing / |
| Mención de responsabilidad, etc. | Elisabeth Hill, Catherine O'Sullivan and Terry O'Sullivan |
| 250 ## - MENCIÓN DE EDICIÓN | |
| Mención de edición | 2nd ed. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC (PIE DE IMPRENTA) | |
| Lugar de publicación, distribución, etc. | Oxford : |
| Nombre del editor, distribuidor, etc. | Butterwort-Heinemann, |
| Fecha de publicación, distribución, etc. | 2003 |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | xviii, 360 p. |
| 520 ## - RESUMEN | |
| Resumen | Creative Arts Marketing is an invaluable text for both students and arts managers. This second edition reflects the diversity of the arts world in its wide-ranging analysis of how different marketing techniques have been used by a diverse range of arts organizations, both in the UK and other parts of the world. <br/>As a comprehensive overview of all aspects of marketing in the sector the book remains unrivalled and this edition provides: an introductory chapter documenting the origins of the concept of marketing and the subsequent development of 'arts' marketing; a definition of arts marketing and a consideration of the role of marketing in the current arts environment; current knowledge and best practice about the role of new media in arts marketing; the impact of relationship marketing techniques; a totally revised and enhanced set of cases; entirely revised and updated data relevant to the arts sector. <br/>Based on the highly successful first edition, this revision remains a practical introduction to the whole range of principles and practices used to attract and retain audiences and participants for arts events. It also looks at the broader political, economic and commercial issues that affect all arts organizations, to enable the reader to consider the function of arts marketing from a strategic viewpoint. (Font: Editor) |
| 595 ## - SUMARIO | |
| Sumario | Foreword -- Acknowledgements -- Introduction -- 1. The evolution and context of arts marketing ; 2. Audiences ; 3. Marketing research ; 4. Product ; 5. Generating income ; 6. Promotion ; 7. Making the arts available ; 8. Marketing planning ; 9. Managing the marketing function -- Further reading -- Author index -- Index |
| 700 1# - ENCABEZAMIENTO SECUNDARIO--NOMBRE PERSONAL | |
| Nombre de persona | O'Sullivan, Catherine |
| 9 (RLIN) | 14645 |
| Nombre de persona | O'Sullivan, Terry |
| 9 (RLIN) | 14646 |
| 942 ## - ELEMENTOS KOHA | |
| Koha tipo de item | Book |
| Suprimido | Perdido | Estropeado | No se presta | Localización (Biblioteca) | Sublocalización o Colección (subbiblioteca) | Fecha de adquisición | Koha préstamos (veces que ha sido prestado) | Koha signatura completa | Código de barras | Koha Fecha de último uso | Número de ejemplar | Precio efectivo desde | Koha tipo de item |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible | Centre d' Informació i Documentació del CERC | Centre d' Informació i Documentació del CERC | 11/09/2015 | 24.1 Hil 03 | 1900099309 | 11/09/2015 | 1 | 11/09/2015 | Book |