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Research in arts marketing: evolution and future directions [Recurs electrònic] / François Colbert and Yannik St-James
Descripción: 10 p. : digital, fitxer PDF (187,66 Kb) En: Psychology & marketing Vol. 31, Issue 8 (August 2014), p. 566-575Resumen: Arts marketing has emerged as a flourishing research domain over the last few decades. Reflecting on the nature and evolution of arts marketing research, we propose a selective review of the literature on the marketing and consumption of arts and culture. Specifically, this review examines the defining characteristics of arts marketing research, as well as key themes and contributions, with the goal of identifying promising future directions. (Font: Autor)| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | URL | Copia número | Estado | Fecha de vencimiento | Código de barras | |
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e-Artículo
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Centre d' Informació i Documentació del CERC Repositori digital | General | E140271 | Accés al document | 1 | Disponible (Accés restringit) | E140271 |
Evolution and understanding of arts marketing consumption -- Cultural participation and cultural capital -- Experiential arts consumption -- Theory and practice of arts marketing -- The supply-side marketing assumption -- Cultural experiences and consumer co-creation -- Arts marketing management -- How arts marketing is influencing mainstream marketing -- Conclusion -- References
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