Digital music consumption on the Internet: evidence from clickstream data [Recurs electrònic] / Luis Aguiar, Bertin Martens ; European Commission. Joint Research Centre. Institute for Prospective Technological Studies

By: Aguiar Wicht, Luis.
Martens, Bertin | Comissió Europea. Joint Research Centre. Institute for Prospective Technological Studies.
ISBN: 9789279289019.DOI: DOI: 10.2791/83798.Publisher: Luxembourg: Publications Office of the European Union, 2013Description: 40 p. : digital, fitxer PDF (566,37 Kb).Series: Digital economy working paper: 2013/04Online resources: Summary: The goal of this paper is to analyze the behavior of digital music consumers on the Internet. Using clickstream data on a panel of more than 16,000 European consumers, we estimate the effects of illegal downloading and legal streaming on the legal purchases of digital music. Our results suggest that Internet users do not view illegal downloading as a substitute to legal digital music. Although positive and signifcant, our estimated elasticities are essentially zero: a 10% increase in clicks on illegal downloading websites leads to a 0.2% increase in clicks on legal purchases websites. Online music streaming services are found to have a somewhat larger (but still small) effect on the purchases of digital sound recordings, suggesting complementarities between these two modes of music consumption. According to our results, a 10% increase in clicks on legal streaming websites lead to up to a 0.7% increase in clicks on legal digital purchases websites. We find important cross country difference in these effects. (Font: Autor)
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The goal of this paper is to analyze the behavior of digital music consumers on the Internet. Using clickstream data on a panel of more than 16,000 European consumers, we estimate the effects of illegal downloading and legal streaming on the legal purchases of digital music. Our results suggest that Internet users do not view illegal downloading as a substitute to legal digital music. Although positive and signifcant, our estimated elasticities are essentially zero: a 10% increase in clicks on illegal downloading websites leads to a 0.2% increase in clicks on legal purchases websites. Online music streaming services are found to have a somewhat larger (but still small) effect on the purchases of digital sound recordings, suggesting complementarities between these two modes of music consumption. According to our results, a 10% increase in clicks on legal streaming websites lead to up to a 0.7% increase in clicks on legal digital purchases websites. We find important cross country difference in these effects. (Font: Autor)

1. Introduction -- 2. Theory and Related Literature -- 3. Data and Variables -- 4. Research Question and Empirical Approach -- 5. Conclusion and Discussion -- References -- 6. Figures and Tables

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