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National arts advocacy campaigns: overview of case studies and good practice [Recurs electrònic] / by Christopher Madden

Por: Series D'art report ; 16Detalles de publicación: Sídney : IFACCA, 2010Descripción: 74 p. : digital, fitxer PDF (1.018,47 Kb)Recursos en línea:
Resumen: Arts advocacy is a key challenge, one shared by government agencies and arts communities around the world. Based on desk research and responses to a survey distributed in August 2009 to the IFACCA network, this report provides a platform for the exchange of information and ideas about arts advocacy by exploring a range of campaigns currently being undertaken or planned by national arts funding agencies. (Font: Editor)
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Foreword -- Selected key findings on arts advocacy campaigns: Campaign approaches, aims, strategies and tactics ; Communications: messages and media used ; Other aspects -- Overview: Opinions on good campaign practice ; Practices to avoid in a campaign ; Case studies ; Key findings from the case studies -- Appendix 1: Case studies: The Arts. Ask for More: Case Study 1 ; Arts=Jobs: Case Study 2 ; The Big Read: Case Study 3 ; Architecture Week: Case Study 4 ; Journees de la culture: Case Study 5 ; National Engagement Campaign Planning Workshop: Special Case Study 6 ; National Arts Brand: Special Case Study 7 ; Arts Advocacy Campaign: Special Case Study 8 -- Appendix 2: Communications and advertising materials available online -- Appendix 3: Selection of current campaigns -- Appendix 4: Questionnaire -- Appendix 5: About the research project -- Appendix 6: IFACCA’s interim report on arts advocacy arguments, 2003

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