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Arts audiences: insight [Recurs electrònic] / Arts Council England

Colaborador(es): Detalles de publicación: London : Arts Council England, cop. 2011Descripción: 63 p. : digital, fitxer PDF (1,65 Mb)ISBN:
  • 9780728715004
Recursos en línea:
Resumen: The information summarised in this publication helps us to get a better understanding of current and potential arts audiences across England. It is based on updated, in-depth segmentation research that breaks down the English adult population in terms of their engagement with the arts. In the context of how the arts fit into people’s everyday lives, it provides new insight into the patterns of arts consumption and attitudes towards the arts, how people spend their leisure time and what competes with the arts for people’s attention. It also considers socio-demographic factors, media consumption and lifestyles. The research can be used as a tool to inform marketing and audience development plans for arts organisations, local authorities and other agencies working in the arts. It also contains insights that organisations might find useful for fundraising and in the development of an arts activity itself. (Font: Introducció)
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About the segmentation research -- Why segmentation research is important for the arts -- How the segmentation research might be used -- Finding out more -- Key findings -- Highly engaged: Urban arts eclectic ; Traditional culture vultures -- Some engagement: Fun, fashion and friends ; Mature explorers ; Dinner and a show ; Family and community focused ; Bedroom DJs ; Mid-life hobbyists ; Retired arts and crafts -- Not currently engaged: Time-poor dreamers ; A quiet pint with the match ; Older and home-bound ; Limited means, nothing fancy

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