Managerial economics for the arts / edited by: Virginia Lee Owen, William S. Hendon
Detalles de publicación: Akron : University of Akron, 1985Descripción: 209 pResumen: This is volume III of three of the Proceedings of the Third International Conference on Cultural Economics and Planning held April 25-28, 1984, in Akron, Ohio. Managerial economics is the application of microeconomic theory and quantitative research methods to the practical problems of management decisionmaking. Over the last thirty years the field has developed with ever increasing theoretic and mathematical sophistication. The powerful tools of operations research and statistical decisionmaking have been applied to such problems as inventory control, transport routing, pricing, and resource substitution always within the constraints of profit maximization and cost minimization. The application of managerial economics to cultural institutions and activities has developed far more slowly. It is only recently that arts managers have been receptive to the application of these management tools in the operation of arts institutions. The roots of this recent emphasis developed as long ago as the sixties. The establishment of the National Endowment for the Arts with its research division was a seminal occurrence. Its importance lies not in the quantity of research grants provided. Rather, the significance is two-fold: the mere existence of the Endowment stamped research on the arts as important; and the efforts focused significantly on a data base for arts activities. Given the considerable data collected on virtually every aspect of life in the U. S., lack of basic quantitative information about arts institutions was startling. Little was really known about who comprised the arts audience, why they attended, how artists worked and lived, and what might make cultural institutions viable financially. Efforts of the NEA spawned collateral studies to augment basic factual knowledge about cultural activities. The NEA has been directly involved in the development of this data base with such studies as those on local craft artists and where artists live as well as leading in the analysis of census data and conducting of major data surveys. State Councils have augmented this research. For example, the Massachusetts Arts Council examined the space requirements of artists for successful work. Individual researchers have contributed to the development of a data base. In the fifties, Reitlinger chronicled the changing prices for works of art over time in his Economics of Taste. More recently, Felton studied the economic status of composers in work originally funded by the NSF. Similar data collection was a part of the work of the Whit.es in their sociological study of French Impressionist painters. Such studies are descriptive and data generating. Private foundations have also supported this basic work, most notably the Ford Foundation. Its report on the performing arts in 1972 provided more data and an example of how to gather and analyze it. The importance of such a data base should not be underestimated. Economists are especially tied to data in their research. Just as the development of national income data in the forties encouraged the study of macroeconomic topics, so the development of a data base on cultural activities has encouraged the study of cultural economics in general and the managerial economics of cultural activities specifically. A second major development which has led to applying managerial economics to cultural activities also was initiated in the sixties. A theoretic framework for the mainly not-for-profit enterprises in the cultural field was a necessary precondition for answering practical management questions in the arts with the technical approaches of managerial economics. The seminal work in this area was the publication of the volume on the performing arts by Baumol and Bowen in 1966. The analysis showed that arts institutions faced special problems shared by many public services but not shared often in the private sector. The theory summarized as the earnings gap has caused considerable empirical and theoretic work. Subsequent analysis has sought to modify or develop economic theory to explicate the unique features of cultural activities and institutions. It has also sought to determine in what instances economic theory is directly applicable without adaptation. Armed with a data base and a theoretic framework for cultural institutions, managerial economics of cultural institutions has come of age. The themes described above emerge in this volume. Concern for the applicability and development of economic theory for the arts appears in the opening section with Boulding, Withers, Starner, and Grist. It reemerges, however, as the major focus of some papers (e.g., Semenik and Bamossy) and as a subtheme of others (e.g., Vaughan's concern for an appropriate definition of profit at an historic trust property). Similarly, basic data gathering is addressed not only by the Horowitz panel on major data surveys in .the concluding section but also in specific papers such as Hendon's and Schwarz'. The range of topics in this volume thus includes practical advice on how to accomplish specific goals, theory development on unique aspects of cultural activities, and specific managerial applications to problems of running cultural enterprises. As such it provides topics of interest to both the practitioner and the economist (Font: Introducció)| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
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Centre d' Informació i Documentació del CERC Magatzem | General | M 0084 | 1 | Exclòs de préstec | 1900022664 |
Volum 3 dels tres que conformen les ponències de la Third International Conference on Cultural Economics and Planning (25-28 April 1984, Akron)
A la portada: Association for Cultural Economics
Introduction / Virginia Lee Owen -- Caveats To Cultural Economists: The Arts Applied to Economics / Kenneth Bounding -- Applying Economics to the Arts / Glenn Withers -- The Experience of Art / Fred Starner -- Comment: The Experience of Art / Edward Grist -- The Performing Arts: Methodological Issues In Arts Marketing Research / Richard Semenik, Gary Bamossy -- The Productivity of Symphony Orchestra Campaign Expenditures / William Luksetich. Mark Lange, Philip Jacobs -- On Orchestra Endowments and Deficits / Samuel Schwarz -- Price Discrimination in the Arts / Bruce A. Seaman -- Property Rights Economics In Performing Arts Organizations / William A. Gillespie -- Supply of Performing Arts: Financing a Cultural Center / Frances Barsh, Audrey McDonald -- Comment: On Managing the Marketing of Performing Arts / Mark D. Lange -- Comment: Financing Orchestras / Ann Eike -- Museum Studies: Economic Growth of Museums / Mary G. Peters, Samuel Schwarz -- Museum Charges and Revenues / Mary H. Acker, Roger A. McCain, Robert M. Acker -- To Fee or Not to Fee: Some Effects of Introducing Admission Fees in Four Museums in Rotterdam / Rene Goudriaan, Gerrit J. van’t Eind -- Economics of Fine Arts Insurance / William J. Lawrence, Michael von Stumm -- A Referendum on a Public Museum’s Purchase of Picasso Paintings / Fredrich Schneider, Werner W. Pommerehne -- The Economics of Staging an Art Exhibit / Mary C., Bevars D. Mabry -- Comment: Growth of Museums In the 1970s / Rosemary D. Hale -- Comment: Museum Studies / I. Michael Danoff -- Comment: Empirical Analyses of Museums / Ann Eike -- Historic Properties: Marketing: A Positive Approach to Managing Recreational Use of Sites in the Countryside / D. Roger Vaughan -- The Economics of the Historic House Museum: A Practitioner’s Perspective / Robert L. Mawson -- The Impact of Location on Historic Property Revenues in England and The United States / William S. Hendon -- Comment: Marketing Principles for Historic Sites / Kate L. Moore -- Comment: On the Impact of Location of Historic Properties / Virginia Lee Owen -- Measuring Arts Participation: Measuring Arts Participation in Canada and The United States / Harold Horowitz -- Cultural Activities Surveys - The Canadian Case / Brian L. Kinsley -- Estimating the Public's Exposure to and Expenditures on the Arts / John P. Robinson -- Studies of Arts and Cultural Participation: Problems and Controversies / Jiri Zuzanek -- Panel Discussion / Chair: Harold Horowitz -- Biographical Sketches of Contributors
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