Museum management / edited by Kevin Moore

Moore, Kevin [ed.].
ISBN: 0415112796.Edition: 1rst ed.Publisher: London : Routledge, 1994Description: xi, 298 p.Series: Leicester readers in museum studies: Summary: Museums and galleries in the 1990s face unprecedecented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors market their 'product' and generate their own income and sponsorship. Museums are criticized as being 'worthy but dull' compared to the new heritage and leisure attractions, yet must also find ever-increasing resources to care for their collections. For all these reasons, management has become the key issue for museums and galleries. Museums must develop more effective management and marketing, if they are to survive and prosper into the next millennium. Museums Management brings together a selection of essential writing on the subject by some of the leading authorities in the fields. The Book outlines the development of museum management to date, the challenges museums currently face, and the key areas of future development in management and marketing practice. The papers selected address strategic management issues such as policy formulation, corporate planning and performance measurement, human resource management, financial management and the importance of marketing. This volume is an invaluable introduction to the key issues, controversies and debates in the subject. It will be essential reading for all students, museums managers and staff who need to keep up to date with latest developments in this field. (Font: Editor)
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Museums and galleries in the 1990s face unprecedecented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors market their 'product' and generate their own income and sponsorship. Museums are criticized as being 'worthy but dull' compared to the new heritage and leisure attractions, yet must also find ever-increasing resources to care for their collections. For all these reasons, management has become the key issue for museums and galleries. Museums must develop more effective management and marketing, if they are to survive and prosper into the next millennium. Museums Management brings together a selection of essential writing on the subject by some of the leading authorities in the fields. The Book outlines the development of museum management to date, the challenges museums currently face, and the key areas of future development in management and marketing practice. The papers selected address strategic management issues such as policy formulation, corporate planning and performance measurement, human resource management, financial management and the importance of marketing. This volume is an invaluable introduction to the key issues, controversies and debates in the subject. It will be essential reading for all students, museums managers and staff who need to keep up to date with latest developments in this field. (Font: Editor)

List of figures -- List of tables -- Series preface -- Acknowledgements -- Introduction: museum management / Kevin Moore -- 1. A challenge to modern museum management: meshing mission and market / Peter J Ames -- 2. Measuring museums' merits / Peter J Ames -- 3. The problem and promise of museum goals / Valorie Beer -- 4. A new framework for museum marketing / Hugh Bradford -- 5. Strategic planning in local authority museums / Stuart Dallies -- 6. Museum Wharf / Roger Davis, Christopher H Lovelock -- 7. Museum brainstorming: a creative approach to exhibit planning / Suzanne De Borhegyi -- 8. An inquiry into the relationship between museum boards and management / Victoria Dickenson -- 9. The economics of museum admission charges / Victoria Dickenson -- 10. The university art museum: defining purpose and mission / Peter Drucker -- 11. Museum people. The special problems of personnel management in museums and historical agencies / Renée Friedman -- 12. Some more equal than others / Rosalinda M C Hardiman -- 13. Money changers in me temple? Museums and the financial mission / Andy Leon Harney -- 14. Museum planning and museum plans / Alf Hatton -- 15. Current issues in museum training in the United Kingdom / Alf Hatton -- 16. Performance indicators: promises and pitfalls / Peter M Jackson -- 17. The development of Beamish: an assessment / Peter Johnson, Barry Thomas -- 18. Job attitudes and occupational stress in the United Kingdom museum sector: a pilot study / Howard Kahn, Sally Garden -- 19. Image and self-image / Marista Leishman -- 20. Museums and marketing / Peter Lewis -- 21. Marketing in museums: a contextual analysis / Fiona Combe McLean -- 22. Irresistible demand forces / Victor Middleton -- 23. Exhibitions: management, for a change / Roger Miles -- 24. Museums as organizations / WilIiam M Sukel -- 25. Risking it: women as museum leaders / Kendall Taylor, Tracey Linton Craig -- 26. The more effective director: specialist or generalist? / Stephen E Weil -- 27. MGR: a conspectus of museum management / Stephen E Weil -- 28. The well-managed museum / Stephen E Weil, Earl F Cheit -- Annotated bibliography -- Index

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