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Report of research into the effectiveness of offers sent by fax and direct mail / Julie Gough

By: Contributor(s): Publication details: [South Yorkshire] : Strategic Arts Marketing Initiative, 1996Description: [15] fSummary: The objective of this report is to establish the effectiveness of the use of direct mail and fax campaigns as a direct marketing tool to promote reservations in the workplace. (Font: Introducció)
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Centre d' Informació i Documentació del CERC 24.1 Gou 96 1 Available 1900092386

Document no editat comercialment

A la portada: Funded by Arts Council of England

1. Introduction -- 2. Methodology -- 3. The Results -- 4. The Follow-up -- 5. Summary and Recommendations -- 6. Appendices: 1. Original offer letter sent: 1995 ; 2. Original offer fax sent: 1995 ; 3. Offer letter sent: 1996 ; 4. Offer fax sent: 1996 ; 5. Response record ; 6. Follow-up questionnaire

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