Report of research into the effectiveness of offers sent by fax and direct mail / Julie Gough
Publication details: [South Yorkshire] : Strategic Arts Marketing Initiative, 1996Description: [15] fSummary: The objective of this report is to establish the effectiveness of the use of direct mail and fax campaigns as a direct marketing tool to promote reservations in the workplace. (Font: Introducció)Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book | Centre d' Informació i Documentació del CERC | 24.1 Gou 96 | 1 | Available | 1900092386 |
Document no editat comercialment
A la portada: Funded by Arts Council of England
1. Introduction -- 2. Methodology -- 3. The Results -- 4. The Follow-up -- 5. Summary and Recommendations -- 6. Appendices: 1. Original offer letter sent: 1995 ; 2. Original offer fax sent: 1995 ; 3. Offer letter sent: 1996 ; 4. Offer fax sent: 1996 ; 5. Response record ; 6. Follow-up questionnaire
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