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Managing quality cultural tourism / Priscilla Boniface

Por:

Boniface, Priscilla

Colaborador(es):

Heritage Care Preservation Management (Programa)

Series Heritage management/TourismDetalles de publicación: London ; New York : Routledge, 1995Edición: 1st edDescripción: xi, 127 pISBN:

0415099854

Resumen: Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some of the important issues involved with managing a heritage site - education, entertainment and preservation and considers appropriate ways of dealing with the needs of the tourist, the presenter and the cultural site. Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in the tourism and heritage industries. (Font: Editor)

Existencias
Tipo de ítem	Biblioteca actual	Colección	Signatura topográfica	Copia número	Estado	Fecha de vencimiento	Código de barras
Libro	Centre d' Informació i Documentació del CERC Sala	General	S 02855	1	Disponible (Disponible)		1900054524

Preface -- Acknowledgements -- About the book for teaching purposes -- I. Introduction: 1.1. The situation of cultural tourism -- II. Components: 2.1. The user ; 2.2. The presenter ; 2.3. The item -- III. Objectives: 3.1. Attracting ; 3.2. Detracting ; 3.3. Educating and informing ; 3.4. Entertaining ; 3.5. Commercializing -- IV. Conclusion: 4.1. Cultural tourism now and for the future -- Glossary -- Notes -- Select bibliography -- Index

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