Arts marketing / [edited by] Finola Kerrigan, Peter Fraser, Mustafa Özbilgin

Fraser, Peter [ed.] | Kerrigan, Finola [ed.] | Özbilgin, Mustafa [ed.].
ISBN: 0750659688.Edition: 1st ed.Publisher: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004Description: x, 223 p.Summary: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. (Font: Editor)
Tags from this library: No tags from this library for this title.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode
Book CERC
Sala
General S 03204 Available (Disponible) 1900125701

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. (Font: Editor)

Biographical notes -- 1. Introduction / Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin -- 2. The marketing of popular music / Daragh O'Reilly -- 3. Marketing in the film industry / Finola Kerrigan -- 4. The marketing of theatre / Iain Fraser -- 5. The marketing of opera / Peter Fraser -- 6. Marketing and jazz / Dorothea Noble -- 7. The theory and practice of visual arts marketing / Ian Fillis -- 8. Museum marketing: understanding different types of audiences / Ruth Rentschler -- 9. Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective / Nil Sismanyazici Navaie, Elif Shafak -- 10. Key issues in arts marketing / Peter Fraser, Finola Kerrigan, Mustafa Ozbilgin -- References -- Index

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer

Powered by Koha

Iconos diseñados por Freepik desde www.flaticon.com con licencia CC 3.0 BY