Events management / G.A.J. Bowdin, I. McDonnell, J. Allen ... [et al.]

Bowdin, Glenn.
ISBN: 0750647965.Publisher: Oxford : Butterworth Heinemann, 2002Description: XVIII, 320 p.Series: Hospitality, leisure and tourism: Summary: Events Management provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at important components such as stage and logistic management, marketing and promotion, event evaluation and event reporting to offer a systematic guide to organizing a successful event. The book: Introduces the concepts of special event planning and management, discusses the key components for staging an event, and covers the whole process from creation to evaluation, examines the event industry within its broader business context, provides an effective guide for producers of special events, contains learning objectives and review questions to consolidate learning. Events Management is full of real life case studies which illustrate key concepts and place the theory in a practical context. Examples used include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival. (Font: Editor)
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Events Management provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at important components such as stage and logistic management, marketing and promotion, event evaluation and event reporting to offer a systematic guide to organizing a successful event. The book: Introduces the concepts of special event planning and management, discusses the key components for staging an event, and covers the whole process from creation to evaluation, examines the event industry within its broader business context, provides an effective guide for producers of special events, contains learning objectives and review questions to consolidate learning. Events Management is full of real life case studies which illustrate key concepts and place the theory in a practical context. Examples used include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival. (Font: Editor)

List of figures -- List of tables -- About the authors -- Preface -- Acknowledgements -- 1. What are events? -- 2. The impact of events -- 3. Conceptualizing the event -- 4. The planning function -- 5. Leadership and human resources -- 6. The marketing of events -- 7. Sponsorship of events -- 8. Control and budgeting -- 9. Legal and risk management -- 10. Logistics -- 11. Staging events -- 12. Evaluation and reporting -- Appendix: Edinburgh International Festival -- References -- Index

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