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Events management / G.A.J. Bowdin, I. McDonnell, J. Allen ... [et al.]

Colaborador(es):

Bowdin, Glenn

Series Hospitality, leisure and tourismDetalles de publicación: Oxford : Butterworth Heinemann, 2002Descripción: XVIII, 320 pISBN:

0750647965

Resumen: Events Management provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at important components such as stage and logistic management, marketing and promotion, event evaluation and event reporting to offer a systematic guide to organizing a successful event. The book: Introduces the concepts of special event planning and management, discusses the key components for staging an event, and covers the whole process from creation to evaluation, examines the event industry within its broader business context, provides an effective guide for producers of special events, contains learning objectives and review questions to consolidate learning. Events Management is full of real life case studies which illustrate key concepts and place the theory in a practical context. Examples used include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival. (Font: Editor)

Existencias
Tipo de ítem	Biblioteca actual	Signatura topográfica	Copia número	Estado	Fecha de vencimiento	Código de barras
Libro	Centre d' Informació i Documentació del CERC	E23 Eve 01	1	Disponible		1900080130

List of figures -- List of tables -- About the authors -- Preface -- Acknowledgements -- 1. What are events? -- 2. The impact of events -- 3. Conceptualizing the event -- 4. The planning function -- 5. Leadership and human resources -- 6. The marketing of events -- 7. Sponsorship of events -- 8. Control and budgeting -- 9. Legal and risk management -- 10. Logistics -- 11. Staging events -- 12. Evaluation and reporting -- Appendix: Edinburgh International Festival -- References -- Index

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