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Museum management and marketing / edited by Richard Sandell and Robert R. James

Colaborador(es):

Series Leicester readers in museum studiesDetalles de publicación: London : Routledge, 2007Descripción: 420 pISBN:

9780415396395

Resumen: Museum Management and Marketing reflects upon key trends that have emerged in the application of management and marketing method and theory within the museum and highlights innovative new research and thinking. The Reader considers trends and issues in museum management and marketing from diverse critical perspectives, drawing together a selection of high-quality. Intellectually robust and stimulating articles on both theoretical and practice-based learning in the field. The Reader is divided into three main sections. The first addresses the implications of the rapidly shifting contexts within which museums now operate and considers the fundamental reorientation of museum roles and purposes that have occurred in response to rapid and turbulent change. The second section highlights developments in museum management, exploring issues including leadership, strategic planning, performance measurement and workforce development which have emerged as especially critical to contemporary management thinking and practice. The final section offers wide-ranging perspectives on the increasingly important role of marketing and considers its tremendous potential to shape the relationships which museums have with their audiences and other stakeholders. Bringing together a collection of key writings concerned with the investigation, study and practice of management and marketing in the museum, this volume will be invaluable to students and museum professionals who wish to develop their knowledge of this ever-changing and challenging field. (Font: Editor)

Existencias
Tipo de ítem	Biblioteca actual	Signatura topográfica	Copia número	Estado	Fecha de vencimiento	Código de barras
Libro	Centre d' Informació i Documentació del CERC	PM23+24 Mus 07	1	Disponible		1900110158

List of Contributors -- Series Preface -- Acknowledgements -- Preface -- 1. Complexity and Creativity in Contemporary Museum Management / Robert R, Janes, Richard Sandell -- Part One. Museums and change: Introduction to Part One / Richard Sandell, Robert R, Janes ; 2. Leading Change: Why transformation efforts fail / John P. Kotter ; 3. From Being about Something to Being for Somebody: The ongoing transformation of the American museum / Stephen E. Weil ; 4. Museums: Challenges for the 21st century / Christine Burton, Carol Scott ; 5. Embracing Organizational Change in Museums: A work in progress / Robert R. Janes ; 6. Museum Staff Perspectives on Organizational Change / Glenbow Museum Staff -- Part Two. Museum management: Introduction to Part Two / Richard Sandell, Robert R, Janes ; 7. The Effective Management of Museums: Cohesive leadership and visitor-focused public programming / Des Griffin, Morris Abraham ; 8. The University Art Museum: Defining purpose and mission / Peter F. Drucker ; 9. Strategic Management for Visitor-oriented museums: A change of focus / Eva M. Reussner ; 10. Liberty Science Center in the United States: A mission focused on external relevance / Emlyn H. Koster, Stephen H. Baumann ; 11. Measuring Social Value / Carol Scott ; 12. Beyond Big and Awesome: Outcome-based evaluation / Stephen E. Weil ; 13. The Strategic Significance of Workforce Diversity in Museums / Richard Sandell ; 14. Volunteers in the Heritage Sector: A neglected audience? / Kirsten Holmes ; 15. Emotional Intelligence, Passion and Museum leadership / Sherene Suchy ; 16. Visionary Leadership and Missionary Zeal / Stuart W. Davies ; 17. Interim Directorships in Museums: Their impact on individuals and significance to institutions / Robert I. Goler -- Part Three. Marketing the Museum ; Introduction to Part Three / Richard Sandell, Robert R, Janes ; 18. The Marketing Approach in Museums / Jean-Michel Tobelem ; 19. Can Museums Be All Things to All People? Missions, goals, and marketing's role / Neil Kotler, Phillp Kotler ; 20. Strangers, Guests, or Clients? Visitor experiences in museums / Zahava D. Doering ; 21. Museum Marketing: Understanding different types of audiences / Ruth Rentschler ; 22. Expanding the Museum Audience through Visitor Research / Carol M. Komatsuka ; 23. Revisiting Membership Scheme Typologies in Museums and Galleries / Alix Slater ; 24. A Delicate Balance: Museums and the marketplace / Victoria D. Alexander ; 25. The Impact of Free Entry to Museums / Andy Martin -- Index

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