Measuring the value of culture : methods and examples in cultural economics / Jeanette D. Snowball

By: Snowball, Jeanette D.
ISBN: 9783540743552.Publisher: Berlin : Springer Verlag, cop. 2008Description: xi, 230 p.Summary: Acknowledgement of the value of culture and cultural goods is increasing world-wide. So too is interest in finding methods to quantify this value so that governments and private sponsors can make efficient funding decisions. "Measuring the Value of Culture" documents methods that can be used to put a price on the arts and cultural goods, including theatre, heritage, cultural events (like arts festivals), museums, archaeological sites and libraries. The methods discussed include economic impact studies, which use market data, as well as non-market valuation techniques, like willingness to pay studies, and the newer choice experiments. In addition, advances in more qualitative valuation methods are considered. The book aims to give practitioners a practical guide to conducting such valuation studies, while also providing potential funders with a means of interpreting the results. The theoretical background of the various methods, their potential problems and the kind of information they can provide is also discussed. (Font: Editor)
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Acknowledgement of the value of culture and cultural goods is increasing world-wide. So too is interest in finding methods to quantify this value so that governments and private sponsors can make efficient funding decisions. "Measuring the Value of Culture" documents methods that can be used to put a price on the arts and cultural goods, including theatre, heritage, cultural events (like arts festivals), museums, archaeological sites and libraries. The methods discussed include economic impact studies, which use market data, as well as non-market valuation techniques, like willingness to pay studies, and the newer choice experiments. In addition, advances in more qualitative valuation methods are considered. The book aims to give practitioners a practical guide to conducting such valuation studies, while also providing potential funders with a means of interpreting the results. The theoretical background of the various methods, their potential problems and the kind of information they can provide is also discussed. (Font: Editor)

Introduction -- 1. The arts, economics and valuation : 1.1. Defining culture and arts ; 1.2. Arguments in favour of public support for the arts ; 1.3. Valuing culture goods and the scope of economics ; 1.4. Conclusions -- 2. Using economic impact studies to value the arts : 2.1. The benefits of using economic impact studies ; 2.2. The dangers of using economic impact studies ; 2.3. Conclusions -- 3. Calculating economic impact : 3.1. Direct net economic impact ; 3.2. Indirect impact ; 3.3. Total economic impact ; 3.4. Conclusions -- 4. The contingent valuation method : 4.1. Examples of WTP studies in cultural economics ; 4.2. The WTP and the exxon controversy ; 4.3. Criticisms and defense of the CV method ; 4.4. Conclusions -- 5. Using willingness to pay studies to value cultural goods : 5.1. Data collection and sampling ; 5.2. Questionnaire structure in WTP studies ; 5.3. Opinions and externalities: mesauring non-use values ; 5.4. Attendance, spending and earning: measuring use values ; 5.5. The WTP questions ; 5.6. Socio-demographics ; 5.7. Validity and reliability tests ; 5.8. Conclusions -- 6. The choice experiment method and use : 6.1. Examples of choice experiments in cultural economics ; 6.2. The underlying theory of choice experiments ; 6.3 A comparison between choice experiments and WTP ; 6.4. Choosing attributes and levels ; 6.5. Potential forms of bias in choice experiments ; 6.6. Interpreting results ; 6.7. Combining methods ; 6.8. Conclusions -- 7. Conclusions : 7.1. A case study of the south african national arts festival ; 7.2. Conclusions -- Index

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