Events management : an integrated and practical approach / Razaq Raj, Paul Walters, Tahir Rashid

1. Introduction -- 2. Types of events -- 3. Planning for festivals, conferenes and events -- 4. International and legal requirements for event organisers -- 5. Human resource management -- 6. Events tourism -- 7. The marketing process -- 8. Integrated marketing communications and public relations -- 9. Event sponsorship -- 10. The role of finance as a resource -- 11. The importance of fundraising and other sources of finance -- 12. Costing and pricing strategies -- 13. Capital investment decisions -- 14. Event logistics - an integrated approach -- 15. Events production and equipment design -- 16. Lights and associated equipment in common usage at venues and events -- References -- Index