Who's your city? : how the creative economy is making where to live the most important decision of your life / Richard Florida

By: Florida, Richard L.
ISBN: 9780465003525.Publisher: New York : Basic Books, cop. 2008Description: viii, 374 p.Series: Novetats 2009 (CIDOC): 01Summary: Which college to attend? What career to pursue? Whom to marry? Important choices all, but none as vital as me most critical decision you'll ever make: where to live. It's a truism of me age of globalization that where we live doesn't matter we can work just as easily from a ski chalet in Aspen as in a house in Provence or an office in Chicago. Wrong, argues best-selling author Richard Florida. Globalization may open up more of the world to us, but it also makes place a key factor in life. Where we live affects every other aspect of our lives: the people we meet, the "mating markets" in which we participate, and the jobs, networks, and careers accessible to us. Based on more than twenty years of research, Who's Your City? shows how a new economic unit-the mega-region-is the real driver of the global economy, and explains why mega-regions are diverging not only in economic specialization but even in personality. It's this divergence that makes place so crucial to your happiness. Florida provides detailed rankings of the best places to live for every major stage of life, for both gay and straight singles and couples, for those on a budget and those luckily not. His insights and data provide an essential guide for the more than 40 million Americans and tens of millions more around the world who move each year. Where we choose to live is increasingly a crucial decision in our lives, and Who's Your City? is the indispensable guide to making (hat decision intelligently. (Font: Editor)
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Which college to attend? What career to pursue? Whom to marry? Important choices all, but none as vital as me most critical decision you'll ever make: where to live. It's a truism of me age of globalization that where we live doesn't matter we can work just as easily from a ski chalet in Aspen as in a house in Provence or an office in Chicago. Wrong, argues best-selling author Richard Florida. Globalization may open up more of the world to us, but it also makes place a key factor in life. Where we live affects every other aspect of our lives: the people we meet, the "mating markets" in which we participate, and the jobs, networks, and careers accessible to us. Based on more than twenty years of research, Who's Your City? shows how a new economic unit-the mega-region-is the real driver of the global economy, and explains why mega-regions are diverging not only in economic specialization but even in personality. It's this divergence that makes place so crucial to your happiness. Florida provides detailed rankings of the best places to live for every major stage of life, for both gay and straight singles and couples, for those on a budget and those luckily not. His insights and data provide an essential guide for the more than 40 million Americans and tens of millions more around the world who move each year. Where we choose to live is increasingly a crucial decision in our lives, and Who's Your City? is the indispensable guide to making (hat decision intelligently. (Font: Editor)

1. The question of where -- Part I. Why place matters: 2. Spiky world ; 3. Rise of the mega-region ; 4. The clustering force -- Par II. The wealth of place: 5. The mobile and the rooted ; 6. Where the brains are ; 7. Job-shift ; 8. Superstar cities -- Part III. The geography of happiness: 9. Shiny happy places ; 10. Beyond Maslow's City ; 11. Cities have personalities, too -- Part IV. Where we live now: 12. Three big moves ; 13. The young and the restless ; 14. Married with children ; 15. When the kids are gone ; 16. Place yourself -- Acknowledgments -- Appendices -- Notes -- Index

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