Twitter for museums : strategies and tactics for success : a collection of essays

ISBN: 9780956194367.Publisher: Edinburgh : Museumsetc, cop. 2010Description: 409 p.Summary: There’s lots of general advice about how to use Twitter, but –until now– no comprehensive guide to how museums, galleries and other cultural organisations large and small are using Twitter to involve their very diverse communities. This unique book –written by some of the museum community’s most experienced and creative users of Twitter– is packed with practical ideas and advice to help your museum realise its full potential on Twitter. The publication has been overseen by a highly experienced International Editorial Board, comprising Twitter users from museums in the USA, UK and Australia, while the authors span three continents and are drawn from museums large and small, and from both curatorial and online staff. Twitter for Museums is in two main sections. The first section guides you through everything you need to know to have a successful Twitter presence; steers you through the maze of organisational and policy issues you’re likely to be faced with; and deals with more advanced issues including integrating audio and video, using third-party applications, researching with Twitter, tracking and measuring your results, and integrating Twitter into your social media platform. The second section brings you a series of in-depth case studies from some of the world’s most advanced museum users – information and inspiration that will help you build followers and the kind of results you’ve probably been hoping for. (Font: Editor)
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There’s lots of general advice about how to use Twitter, but –until now– no comprehensive guide to how museums, galleries and other cultural organisations large and small are using Twitter to involve their very diverse communities. This unique book –written by some of the museum community’s most experienced and creative users of Twitter– is packed with practical ideas and advice to help your museum realise its full potential on Twitter. The publication has been overseen by a highly experienced International Editorial Board, comprising Twitter users from museums in the USA, UK and Australia, while the authors span three continents and are drawn from museums large and small, and from both curatorial and online staff. Twitter for Museums is in two main sections. The first section guides you through everything you need to know to have a successful Twitter presence; steers you through the maze of organisational and policy issues you’re likely to be faced with; and deals with more advanced issues including integrating audio and video, using third-party applications, researching with Twitter, tracking and measuring your results, and integrating Twitter into your social media platform. The second section brings you a series of in-depth case studies from some of the world’s most advanced museum users – information and inspiration that will help you build followers and the kind of results you’ve probably been hoping for. (Font: Editor)

Part 1: Setup & use: Why use Twitter? / Kaia Landon ; Who uses Twitter? / Caroline Wallis ; Making the case for Twitter / Peter Davies ; Twitter and your organisation / Elizabeth P. Stewart ; Starting out with Twitter / Dan Zambonini ; What to tweet about / Laurence Hill ; Adding images, audio and video / Wendy White ; Using twitter for research / Beck Tench ; The public relations opportunity / Wendy White ; Using third-party applications / Alyssa Gardina ; Measuring, analysing and reporting / Dana Allen-Greil ; Using multiple Twitter accounts / Dan Zambonini ; Developing a social media strategy / Elizabeth P. Stewart -- Part 2. Case studies: Fabrica / Laurence Hill ; Mesa Historical Society / Kaia Landon ; The Migration Museum / Catherine Manning ; Museu Picasso / Conxa Rodà ; National Museum of American History / Dana Allen-Greil ; The National Trust Debbie Smith ; Confessions of a Long Tail Visionary / Jeff Gates ; Clearing the Path for Sisyphus / Jeff Gates ; Tate / Katy Beale ; United States Holocaust Memorial Museum / David Klevan ; The Experience of YuffyMOH / Shona Carnall ; Developing a Twitter-Based Project / Peter Davies -- Editorial advisory board -- About the authors

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