Visitor surveys : a user's manual / [autors: Randi Korn, Laurie Sowd] ; Susan K. Nichols, compiler ; American Association of Museums. Technical Information Service
Series Professional practice series (AAM's Technical Information Service)Detalles de publicación: Washington DC : American Association of Museums, 1990Descripción: vi, 164 pResumen: Visitor Surveys: A User's Manual is written for full-time staff members of museums, historical societies and similar cultural organizations who are not specifically trained to do this kind of visitor research. This resource report is written for educators, administrators, project or exhibit managers, curators, marketing personnel, designers and public relations staff members in any type of museum who design programs and who are continually making programming decisions that have an impact on their visitors. Our goal is to help you get your feet wet, to guide you through the process of designing and implementing this one type of visitor assessment tool. (Font. Introducció)| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
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Libro
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Centre d' Informació i Documentació del CERC Sala | General | S 01484 | 1 | Disponible | 1900046055 |
Preface -- Acknowledgements -- Introduction -- I. Conceptual Planning -- II. Writing Standardized Questions and Designing the Questionnaire -- III. Sampling: How Many People Should We Survey? How Should They Be Selected? -- IV. Pretesting -- V. Coding and How To Do It -- VI. Training Data Collectors -- VII. Record Keeping -- VIII. Analyzing the Data -- IX Using the Data -- "Visitors to the British Museum (Natural History) in 1980 and 1981," Museums Journal / S. A. Grigs, M. B. Alt -- "The Audience of the Museum of Fine Arts," Curator / Michael O’Hare -- "Noseprints on the Glass, or How Do We Evaluate Museum Programs?" Museums and Education / Scarvia B. Anderson -- "Intentions and Accomplishments: Principles of Museum Evaluation -- Research," Past Meets Present / Mary Ellen Munley -- "Exhibits: Art Form or Educational Medium?" Museum News / Harris H. Shettel -- Museum Resource List -- Visitor Surveys: Selected Literature -- Selected Bibliography
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