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Pricing in the performing arts / Cees Langeveld

Por: Detalles de publicación: Maastricht : Shaker, 2014Descripción: 80 pISBN:
  • 9789042304376
Recursos en línea: Resumen: In many countries theaters, concert halls, producers and performing companies must improve their financial performance to sustain their cultural value. Pricing policy is one of the aspects involved. Cees Langeveld, endowed professor of Economics in the performing arts at Erasmus University Rotterdam, studies pricing policy and is intrigued by pricing matters related to the performing arts. For a long time he had the desire to write a book about pricing. The result is this book: Pricing in the performing arts. A book for students, practitioners, and all those who want to know more about this interesting aspect of the performing arts. Hopefully this book contributes to new insights in pricing the performing arts and encourages creative thinking on pricing. (Font. Editor)
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Tipo de ítem Biblioteca actual Colección Signatura topográfica Estado Fecha de vencimiento Código de barras
Libro Libro Centre d' Informació i Documentació del CERC Sala General S 01499 Disponible (Disponible) 1900126616

lntroduction -- 1. Price -- 2. The value of economics -- 3. Decision-making process -- 4. Pricing -- 5. Applications of pricing polícy -- Appendix 1. Check list according to Wellens -- Literature

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