Exhibit labels : an interpretive approach / Beverly Serrell

By: Serrell, Beverly.
ISBN: 9781442249035 (pbk).Edition: 2nd ed.Publisher: Lanham, Maryland : Rowman & Littlefield, cop. 2015Description: xi, 363 p.Summary: Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field’s leading consultants and label writers, Serrell's 1996 editions of Exhibit labels has been a standars in the fiels since its initial publication. This new edition not only provides expert guidance on the art of label writing for diverse audiences and explores the theoretical and interpretive considerations of placing labels within an exhibition, it also features all new case studies and photographs and thoughts about interpretation in digital media. Exhibit Labels is a vital reference tool for all museum professionals. (Font: Editor)
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Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field’s leading consultants and label writers, Serrell's 1996 editions of Exhibit labels has been a standars in the fiels since its initial publication. This new edition not only provides expert guidance on the art of label writing for diverse audiences and explores the theoretical and interpretive considerations of placing labels within an exhibition, it also features all new case studies and photographs and thoughts about interpretation in digital media. Exhibit Labels is a vital reference tool for all museum professionals. (Font: Editor)

Preface -- Introduction -- Part I. Overview: 1. Behind il all: a big idea ; 2. What are interpretive labels? ; 3. Types of labels in exhibitions -- Part II. Considering the audience: 4. Who Is the Audience (and What Do They Want)? ; 5. Audience fragmentation ; 6. Selecting the right reading level ; 7. The number of words ; 8. Multilingual Labels ; 9. Writing visitor-friendly labels ; 10. The label's voice: Who Is talking to Me? -- Part III. Enhancing the visitor experience: 11. Hierarchies ; 12. Modalities ; 13. Making Words and Images Work Together ; 14. Labels that ask questions ; 15. Labels for Interactive Exhibits ; 16. Digital interpretative devices -- Part IV. Tasks: 17. Getting started (and getting it done) ; 18. Evaluation during development ; 19. Typographic Design ; 20. Production and fabrication ; 21. Evaluation after opening -- Part V. Coclusions: 22. Findings from research and evaluation -- Bibliography -- Figure Credits -- Index

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