Promoting access to culture via digital means: policies and strategies for audience development [Recurs electrònic] : work plan for culture 2015-2018 / final report of the Working Group of EU member states experts on promoting access to culture via digital means under the open method of coordination

Comissió Europea. Direcció General d'Educació, Juventud, Esport i Cultura.
ISBN: 9789279673801 .DOI: DOI: 10.2766/548666.Publisher: Luxembourg : Publications Office of the European Union, 2017Description: 90 p. : digital, fitxer PDF (7,40 Mb).Online resources: E-Doc | E-Link Summary: Technology is changing faster than ever and impacts not only on what we do but how we think about what we do. This document addresses the fact that institutions and arts organisations (public and private), set up to carry out a public purpose, now find that through the impact of digitisation and internet tools, they are, in many cases, lagging behind. The reason for this is not always obvious – leadership, structures, resources, access to training – and the solution is not always to change leadership, to increase spending or to bring in expertise. There is a growing sense, confirmed through the research carried out for this report, that there needs to be a recalibration within organisations and institutions. Previous assumptions about knowledge, power, trust and authority within our cultural ecosystems need to be rethought; also the repository of these values may no longer be within the traditional hierarchies. In order to deliver the public purpose efficiently and effectively, things need to change. This report looks at these assumptions and offers some ideas for reflection as well as some recommendations for change. It suggests that a wide-ranging approach is needed, going beyond the institutional and encompassing policymaking at both the national and EU levels. It sees new technologies as offering great potential for inclusion of hitherto marginalised groups, as well as greater access to current and potential audiences. It sees new technologies, too, as being able to build stronger, more sustainable communities, and that culture and cultural engagement can play a major role in facilitating this. It also acknowledges that different countries and institutions are at different points of development, particularly as regards the digital infrastructure, but that the concepts behind the recommendations, in general, hold true. (Font: Editor)
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Technology is changing faster than ever and impacts not only on what we do but how we think about what we do. This document addresses the fact that institutions and arts organisations (public and private), set up to carry out a public purpose, now find that through the impact of digitisation and internet tools, they are, in many cases, lagging behind. The reason for this is not always obvious – leadership, structures, resources, access to training – and the solution is not always to change leadership, to increase spending or to bring in expertise. There is a growing sense, confirmed through the research carried out for this report, that there needs to be a recalibration within organisations and institutions. Previous assumptions about knowledge, power, trust and authority within our cultural ecosystems need to be rethought; also the repository of these values may no longer be within the traditional hierarchies. In order to deliver the public purpose efficiently and effectively, things need to change. This report looks at these assumptions and offers some ideas for reflection as well as some recommendations for change. It suggests that a wide-ranging approach is needed, going beyond the institutional and encompassing policymaking at both the national and EU levels. It sees new technologies as offering great potential for inclusion of hitherto marginalised groups, as well as greater access to current and potential audiences. It sees new technologies, too, as being able to build stronger, more sustainable communities, and that culture and cultural engagement can play a major role in facilitating this. It also acknowledges that different countries and institutions are at different points of development, particularly as regards the digital infrastructure, but that the concepts behind the recommendations, in general, hold true. (Font: Editor)

1. Introduction -- 2. The impact of the digital shift on audience development -- 3. Mapping of existing policies: 3.1 Is there a strategy for audience development via digital means at the national/regional level in your country? ; 3.2 Which institutions are responsible for it? ; 3.3 How is audience development via digital means financed or co-financed? ; 3.4 Is there a system for collecting relevant data? ; 3.5 What are the specific challenges to audience development via digital means? -- 4. Conclusions and recommendations -- Annexes: A. Methodology ; B. List of group members and participating guest experts ; C. Answers to questionnaires ; D. List of proposed case studies

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