Social media toolkit for cultural managers [Recurs electrònic] / [by Christopher Hogg, Adah Parris, Meg Moseley, Alisa Oleva]

Hogg, Christopher | Parris, Adah | Moseley, Meg | Oleva, Alisa | European Network of Cultural Administration Training Centres.
ISBN: 9789299003664.DOI: DOI: D/2017/13.732//3.Publisher: Brussels : ENCATC, 2017Description: 44 p. : digital, fitxer PDF (14,04 Mb).Online resources: E-Link Summary: This publication will help you better understand the peculiar utilization of the different social media available nowadays to increase the audience of your organisation. (Font: Editor)
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e-Book CERC
Repositori digital
General E180025 Online Available (Disponible) E180025

This publication will help you better understand the peculiar utilization of the different social media available nowadays to increase the audience of your organisation. (Font: Editor)

Foreword Introduction -- How Does Marketing Work Online? -- A Short History of Social Media -- The Big Social Networks: What Makes Them Unique? -- What is Social Capital? -- How to Build Capital in a Social Network -- How to Tell Good Stories Online -- Using Online Data to Understand Your Audience -- The Six Most Frequently Asked Questions -- Credits

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