Music moves Europe. A European music export strategy [Recurs electrònic] : final report / European Commission. [Directorate-General for Education, Youth, Sport and Culture]

By: Comissió Europea. Direcció General d'Educació, Juventud, Esport i Cultura.
Factory 92 | KEA European Affairs | Le Bureau Export | Music Austria | European Music Exporters Exchange.
ISBN: 9789276174080.DOI: 10.2766/40788.Edition: [Latest ed.].Publisher: Luxembourg : Publications Office of the European Union, 2020Description: 290 p. : digital, fitxer PDF (5,87 Mb).Online resources: E-Link Summary: The study defines the background, the scope, and proposes a set of measures for a European music export strategy. Following the analysis of the main characteristics of the music sector in the European Union, this report takes stock of the main obstacles, challenges and opportunities faced by European music when crossing borders and shows that Anglo-American repertoire appears to be more successful in this context than music from the rest of Europe. The study subsequently describes the strengths and challenges of European music export strategies, based on the results of a survey circulated to national and regional organisations specialised in the export of music. The study then focuses in particular on four key international territories (United States, Canada, South Africa and China). Building on this stocktaking exercise, a “European music export strategy” is described, through a set of objectives, target groups and measures, including innovative funding schemes and policy approaches, reflecting the need to include music sector stakeholders and policymakers both at national and European level. A proposal for the articulation and the implementation of the European music export strategy is formulated, with key expected results in terms of market structuration, policy developments, data collection and cross-border circulation of European music. (Font: Autors)
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The study defines the background, the scope, and proposes a set of measures for a European music export strategy. Following the analysis of the main characteristics of the music sector in the European Union, this report takes stock of the main obstacles, challenges and opportunities faced by European music when crossing borders and shows that Anglo-American repertoire appears to be more successful in this context than music from the rest of Europe. The study subsequently describes the strengths and challenges of European music export strategies, based on the results of a survey circulated to national and regional organisations specialised in the export of music. The study then focuses in particular on four key international territories (United States, Canada, South Africa and China). Building on this stocktaking exercise, a “European music export strategy” is described, through a set of objectives, target groups and measures, including innovative funding schemes and policy approaches, reflecting the need to include music sector stakeholders and policymakers both at national and European level. A proposal for the articulation and the implementation of the European music export strategy is formulated, with key expected results in terms of market structuration, policy developments, data collection and cross-border circulation of European music. (Font: Autors)

List of figures -- List of tables -- Introduction: EU policy context for the music sector ; Objectives and structure -- A. Stocktaking exercise – preliminary analysis; 1. European music export ; 2. The European music market ; 3. The legal environment for music export: key challenges ; 4. Streaming and radio figures show a lack of circulation of European repertoire in and outside of Europe -- B. Analysis of music export across Europe: 1. Music export policies and tools ; 2. Music export offices (MEOs) - a European overview ; 3. Strategic methods and approaches to music export ; 4. European Music Exporters Exchange - a European platform for collaboration ; 5. Conclusion -- C. International market reports – a summary analysis: 1. Introduction ; 2. Methodology ; 3. International markets highlights ; 4. Conclusion -- D. From the stocktaking exercise to a European Music Export Strategy (EMES) – Main conclusions: 1. Main conclusions from the stocktaking exercise ; 2. Key indications on the opportunity of developing a European Music Export Strategy -- E. The European Music Export Strategy: 1. Objectives and identification of target groups ; 2. Articulation of the European Music Export Strategy ; 3 Implementation of the European Music Export Strategy ; 4. Conclusion -- Annex 1. Bibliography -- Annex 2. Glossary -- Annex 3. European Music Export Conference -- Annex 3. Country per country overview of export activities: Austria ; Belgium ; Czechia ; Estonia ; Finland ; France ; Germany ; Greece ; Hungary ; Iceland ; Ireland ; Italy ; Lithuania ; Luxembourg ; Netherlands ; Poland ; Portugal ; Slovakia ; Spain ; Switzerland ; United Kingdom -- Annex 4. Summary of succes factors for the export of European musical talent and repertoire to key international markets -- Annex 5. International market reports: 1. Canada ; 2. South-Africa ; 3. China ; 4. The US

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