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Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Kotler, Neil G | Kotler, Philip | Kotler, Wendy I.

Edition: 2nd ed.Publisher: San Francisco : Jossey-Bass, cop. 2008Description: XXX, 511 p.ISBN: 9780787996918.Availability: Items available for loan: [Call number: S 00991] (1).

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Estrategias y marketing de museos / Neil Kotler y Philip Kotler

Kotler, Neil G | Kotler, Philip.

Edition: 1ª ed.Publisher: Barcelona : Ariel, 2001Description: 448 p.Other title: Museum strategy and marketing.ISBN: 8434466279.Availability: Items available for loan: [Call number: S 00993] (1).

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Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler

Kotler, Neil G | Kotler, Philip.

Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, cop. 1998Description: xxviii, 395 p.ISBN: 0787909122.Availability: Items available for loan: [Call number: S 00992] (1).

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