Detalles MARC
| 000 -CABECERA |
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| Campo de control de longitud fija |
05140nmm a2200277 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| Campo de control |
vtls000007590 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| Campo de control |
ES-BaOER |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| Campo de control |
20210315144729.0 |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA |
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| Campo de control de longitud fija |
c||||| |
| 008 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA |
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| Campo de control de longitud fija |
130626s2002 spc|||||| 0|| ||eng|d |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control del sistema |
0007-59060 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador de origen |
ES-BaOER |
| Lengua de catalogación |
cat |
| Centro transcriptor |
ES-BaOER |
| 100 1# - PUNTO DE ACCESO PRINCIPAL - NOMBRE DE PERSONA |
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| Nombre de persona |
García García, Beatriz |
| 9 (RLIN) |
4325 |
| 245 10 - MENCIÓN DE TÍTULO |
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| Título |
Towards a cultural policy for great events |
| Tipo de material |
[Recurs electrònic] : |
| Resto del título |
Local and global issues in the definition of the Olympic Games cultural programme : Lessons from the Sydney 2000 Olympic Arts Festivals / |
| Mención de responsabilidad etc. |
Beatriz García García ; Director: Miquel de Moragas i Spà ; Tutor: José María Ricarte Bescos |
| 256 ## - CARACTERÍSTICAS DEL ARCHIVO DE ORDENADOR |
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| Características del archivo de ordenador |
Fitxer electrònic en format .pdf |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Lugar de publicación distribución etc. |
[Barcelona] : |
| Nombre del editor distribuidor etc. |
[l'autora], |
| Fecha de publicación distribución etc. |
2002 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
100 p.; |
| 502 ## - NOTA DE TESIS |
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| Nota de tesis |
Tesi doctoral, Universitat Autònoma de Barcelona. Departament de Publicitat i Comunicació Audiovisual, 2002 |
| 520 ## - NOTA DE RESUMEN |
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| Resumen |
This thesis studies the current state and application of cultural policy principles in the production of a great event's cultural programme. The thesis departs from the idea that cultural policy principles can be a useful tool to guide the design, management and promotion of an event's cultural programme. Furthermore, it is considered that the cultural relevance of a great event is highly dependent on the consistency of the policy choices informing its cultural dimensions both at a global and a local level. In this context, the thesis aims to explore whether notions of cultural policy provide a good platform for managing and communicating the cultural dimension of a great event such as the Olympic Games, in particular, the Games official cultural programme. The thesis uses the Sydney 2000 Olympic Arts Festivals as a case study. <br/>Notions and applications of cultural policy are analysed according to the event's global network -the IOC, and its local host- Sydney and Australia. The influence of the event's global network is studied through a historical review of notions of culture in the Olympic Movement and an analysis of the cultural structures and agendas within the IOC. At a local level, convergences and divergences between the event's cultural programme and the cultural policy of the local host are explained on the grounds of the Sydney and Australia's social and political context, the event structures of management, its promotional strategy and its short-term impacts. <br/>A key finding of the research is the very limited influence that cultural policy principles have in the production of a great event's cultural programme. The IOC does not have a clearly defined cultural policy and is thus unable to offer a consistent guide for respective Games organisers. This means that success in implementing locally representative cultural programmes depends entirely on the event host community. However, research on the Sydney case and commentary on prior events reveals that cultural planners and policy-makers have a marginal role in the planning and organisation of great events. Instead, events are driven by economic interests and marketing strategies. <br/>The thesis concludes that great events such as the Olympic Games frequently fail to leave long-term cultural legacies and are often unable to provide an experience that fully engages and represents the host community. This occurs because there has been an over-emphasis on economic interests while the social and cultural aspects of the event have been deemed secondary. Regardless of the success in developing event marketing and promotional strategies, only the creation of coherent cultural policies can assist securing an event legacy that goes beyond economic impacts and touches host communities and global viewers in meaningful and distinctive ways. (Font: Resum)<br/>. |
| 595 ## - Sumario |
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| Sumario |
List of tables and figures – Acronyms – 1st. Part. Research Background: 1. Introduction ; ; 2. Research methodologies -- 2nd. Part. Olympic cultural programme and cultural policy choices: 3. Characteristics of the Olympic Games cultural programme ; 4. Cultural policies of the International Olympic Committee -- 3rd. Part. The case of the Olympic cultural programme in Sidney 2000: 5. Context: cultural, sporting and arts traditions in Australia ; 6. Design: projecting a new image of Sydney and Australia ; 7. Management: collaboration between private and public sectors ; 8. Promotions: communications and marketing plan ; 9. Involvement of existing and potential stakeholders ; 10. Media coverage: content analysis of 1997-2000 press clippings on the Olympic Arts Festivals -- 4th. Part. Conclusions and recommendations for the future -- 11. General discussion and conclusions -- References: Bibliography and archival information ; Web sites ; Interviews ; Forums, Conferences and Public Speeches |
| 700 1# - PUNTO DE ACCESO ADICIONAL - NOMBRE DE PERSONA |
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| Nombre de persona |
Moragas i Spà, Miquel de, |
| Término indicativo de función |
dir. |
| 9 (RLIN) |
474 |
| 710 2# - PUNTO DE ACCESO ADICIONAL - NOMBRE DE ENTIDAD |
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| Nombre de entidad o nombre de jurisdicción como elemento inicial |
Universitat Autònoma de Barcelona. |
| Unidad subordinada |
Departament de Publicitat i Comunicació Audiovisual |
| 9 (RLIN) |
4326 |
| 856 41 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
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| Identificador Uniforme del Recurso (URI) |
<a href="http://www.tdx.cesca.es/TESIS_UAB/AVAILABLE/TDX-1030103-173350/bgg1de2.pdf">http://www.tdx.cesca.es/TESIS_UAB/AVAILABLE/TDX-1030103-173350/bgg1de2.pdf</a> |
| 942 ## - ENTRADA PARA ELEMENTOS AGREGADOS (KOHA) |
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| Koha [por defecto] tipo de item |
e-Libro |
| Fuente de clasificación o esquema de ordenación en estanterías |
Universal Decimal Classification |
